Articles about rebranding

Nihka Technology Group unveils progressive rebranding strategy

The rebranding draws from the lotus flower, symbolising resilience and innovation, the company says.

Nokia transitions into B2B tech firm

The company is accelerating into the next phase of its strategy to deliver sustainable, profitable growth, with a new identity.

Legal Interact rebrands and updates corporate website

Coinciding with the unveiling of the new brand, Legal Interact launched two new products, Matter Manager and Contract Manager.

Adapt or die – keep your brand relevant

Clearly defining your new or rebranded value proposition from the outset is important, so that you get the messaging right and connect with customers, says Helesha Moodley, Marketing Lead at Ovations.

Qualcomm renames its Snapdragon chips

It will no longer refer to its Snapdragon chips as processors but rather as Qualcomm Snapdragon Mobile Platform.

Click n Compare rebrands to CompareGuru

The new identity signifies the comparison Web site's shift to offer a more tailored and personalised experience for its users.

Goodbye, 20Twenty

Online bank 20Twenty`s branding is to be phased out and replaced with that of parent Standard Chartered Bank.

ICL becomes Fujitsu

In the conclusion of a three-year process, Fujitsu subsidiary ICL has completed its rebranding to that of its parent company`s name.

Mantech Software changes name

ProcureTrade, Mantech Software`s Southern African business partner, says Mantech has changed its name to Oniqua.

Quintus changes to Avaya eContact

The Quintus call centre suite of products is to be rebranded as Avaya eContact due to the buyout of Quintus in the US by Avaya.

Merchants re-brands to Dimension Data

Customer management company Merchants, a wholly owned subsidiary of Dimension Data Plc, is to be re-branded as Dimension Data Customer Contact Solutions.

DiData rebrands UK operations

Dimension Data (DiData) says it is extending the global DiData brand to its UK operations.