CX
Aug 28, 2026

Why people hate repeating themselves: The psychology of contact centres

Research on perceived listening has repeatedly connected the feeling of being heard with stronger relationship quality.

CX
Aug 27, 2026

A bad ending can rewrite the whole customer journey: The psychology of contact centres

The experience a customer lives through and the experience they later remember are not always the same.

Artificial Intelligence
Aug 26, 2026

The human element: Why AI won’t fully replace contact centre agents... yet

With the right tools, AI agents can now do more than just answer questions – they can guide customer journeys, says Smartz Solutions.