In the FMCG sector, Black Friday has evolved into a strategic investment of getting customers into the store ahead of the festive season, says Udhveer Sookraj, data integration specialist at Insight Consulting.
Creating a culture of data quality starts with recognising that data is a valuable asset and that everyone in the company plays a role in maintaining its quality, says Upuli de Abrew, co-founder and director at Insight Consulting.