CRM provider Salesforce has announced its annual sub-Saharan African Partner Award winners for 2021.
Held as a virtual event for the second year running, the awards recognise excellence amongst Salesforce’s partner ecosystem in sub-Saharan Africa (SSA).
Awards are judged based on how partners are driving customer success, number of certified resources and revenue contribution of the partner for that category.
EXAH won the Partner of the Year FY20 accolade, which recognises a partner that has gobe "above and beyond in their commitment to building a world class Salesforce practice".
BlueSky scooped two category awards: Customer Success, awarded for maintaining at least a 4.3 Customer Success Score throughout the year; and Outstanding Knowledge, awarded to the partner that showed the most growth in number of credentials held from 2020 to 2021.
Sales Excellence SMB, which recognises partners that are committed to growing the Salesforce footprint within small to medium-sized businesses was won by CloudSmiths.
Deloitte was awarded Sales Excellence Enterprise, which recognises partners that are committed to growing the Salesforce footprint within the commercial and enterprise markets.
Tetrad IT won the Community Impact category, awarded to partners that have made a positive impact on the local community, measured through their enrollment in the Talent Alliance, Pledge 1% and sustainability programmes.
Outstanding New Logo was awarded to PwC. This award celebrates partners which positioned Salesforce to help solve unique and complex business challenges for new customers across Africa .
iOCO won the Rising Star category, which recognises a new partner (which joined in the previous year) based on the Salesforce partner program pillars.
Robin Fisher, senior area vice president, EMEA Emerging Markets at Salesforce, says: “Salesforce and its customer and partner ecosystem will generate some 4.2m jobs globally by 2024, impacting global GDP by $850bn, according to global market intelligence firm IDC.”
He cited IDC prediction that cloud computing subscriptions in SA will grow 29% annually, from $370 million in 2018 to $1.7 billion in 2024. “This represents a substantial market opportunity for Salesforce partners.”
IDC’s forecasts show a significant payback from investments in cloud computing out to 2024, he adds. "But even by then, spending on public cloud computing in SA will be less than 11% of spending on total IT – meaning there is massive growth opportunity for local cloud partners."
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