Small businesses with a tight marketing budget can achieve a high return on investment using SMS technology if they use it correctly, says Tony Smith, CEO of?Oxygen8 SA.
The solution is a?smart metering?service platform, combined with retrofitted communication modules on the end-point meters, says Martin Vergunst, Business Solutions Executive at T-Systems South Africa.
The benefits of electronic billing and payment services are becoming more popular and widely accepted in SA, says Gavin Dunlop, CEO of Actnet.
Consumers don't want to be talked at by companies - they want to take part and interact with brands, says Richard Firth, chairman and CEO of MIP Holdings.
Financial terms of the transaction to buy the US-based provider of e-mail marketing tools were not disclosed.
Next week, Google will start to rank Web sites in its mobile search results based on mobile-friendliness.
The delivery company will soon bump up delivery of its bakery items to same-day, instead of the current next-day service.
Together, the companies can deliver everything?from secure document delivery and transactional messaging to online marketing and business communications.
Mobile is the next big driver in the global economy, which will reduce costs and increase efficiencies by communicating directly with customers, says?Tony Smith, CEO of Oxygen8.
The difference between digital marketing and marketing will disappear, says Saratoga company World Wide Creative.?
A digital communications partner shouldn't just deliver e-mail, it must also deliver results, says Sheryl-Lynn Collins, customer experience manager at Striata.