Zensar is an EMEA Gold Partner in the Adobe Solution Partner Program

Zensar, a digital solutions and technology services company that partners with global organisations on their digital transformation journey, announced that it is now an Adobe Experience Manager Specialized and Gold Partner in the Adobe Solution Partner Program. Zensar launched a collaborative solution, Digital Experience Accelerator (DEXA), last year.

Ajay S Bhutoria, Chief Executive Officer and Managing Director, Zensar, said: “The ongoing global crisis has created a need for enterprises to offer superior digital customer experiences. Companies like Adobe are at the forefront, ensuring the digital user is connected and engaged through an immersive design experience.”

Adding further, he said: “We are developing our design capabilities with our in-house design and marketing agencies, Foolproof and Indigo Slate. This partnership underscores our commitment to working closely with Adobe to offer differentiated solutions to our global clients.”

Chaitanya Rajebahadur, Executive Vice-President and Head, Europe, Zensar, stated: “Customer experience has played a pivotal role in creating value for our clients in these difficult times. This elevation in our partnership level with Adobe in the region underscores the compelling work done by Zensar and Foolproof, our design agency. We look forward to collaborating with Adobe experts to deepen our expertise in the region.”

Commenting on this announcement, Abhishek Vanamali, Chief Marketing Officer and Head, Alliances, said: “Our relationship with Adobe has consistently grown in the past few years and we see a good synergy between their offerings and our capabilities. Together, we can offer valuable solutions that enable our clients to deliver deeply personalised, engaging end-user experiences. We are excited to go to the next level in the Adobe Solution Partner Program and look forward to a mutually successful partnership.”

Peter Cummings, Senior Director, Partners and Alliances, International at Adobe, commented: “Zensar has developed its expertise and understanding of our offerings by working with customers to deliver value. We consistently encourage companies to put customer experience as a key focal point in their strategy. We wish Zensar success and look forward to deepening our collaboration with their global customers.”

Zensar’s work with Adobe helps strengthen its end-to-end customer experience and digital marketing capabilities and demonstrates continuous commitment to helping clients on their digital transformation journey.

We remain committed to accelerating value for our clients through accredited Adobe solutions such as Digital Experience Accelerator (DEXA) and our recently developed Intermediary Enablement Platform (IEP) by digitalising the customer onboarding process and delivering a seamless omnichannel experience.

Our approach to value-driven delivery over providing services will offer unique value proposition for our clients by:

• Enabling faster go-to-market with Adobe’s out-of-the-box features;
• Driving deeply personalised brand and service experience to end customers, thereby increasing loyalty and NPS;
• Ensuring self-driven, full stack, agile teams are focused on delivering business value; and
• Creating scalability with DEXA, our plug-and-play, industry-specific Adobe solution.