Support for SMEs gets a boost

• Under the partnership, Even Flow Distribution will supply and support Avaya’s market-leading range of contact centre and unified communications solutions.

• The two companies will focus on Avaya IP Office, the scalable, all-in-one business communications system designed to enable mid-size business success.

As it continues to support the development of SA’s all-important mid-market business sector, Avaya Holdings (NYSE: AVYA) has partnered with Even Flow Distribution, a leading value-added distributor of unified communication, telecommunications, video conferencing, wireless and networking technology, to bring its solutions to market.

Under the partnership, Even Flow Distribution will supply and support Avaya’s market-leading range of contact centre and unified communications solutions, with a particular focus on Avaya IP Office, the scalable, all-in-one business communications system designed for mid-size businesses.

According to the Small Business Institute, SA’s SME (small and medium-sized enterprises) sector currently employs 28% of the country’s workforce and contributes up to 34% of its gross domestic product (GDP), according to the Banking Association South Africa. As a result, the mid-market economy is a key pillar in SA’s National Development Plan, a government plan to create 11 million jobs by 2030.

“This sector is bursting with opportunity, and to fully realise these opportunities, SMEs in SA require innovative communication and collaboration technologies. With our presence across the country, we can provide this in the form of Avaya IP Office, which delivers the tools that South African businesses require to help them thrive,” said Adrian Bush, managing director at Even Flow Distribution.

Available on-premises or through a cloud deployment hosted at Even Flow Distribution’s data centre, Avaya IP Office provides a powerful set of tools to help streamline operations, centralise management and reduce total cost of ownership for converged communications platforms.

And because it is built on open standards, Avaya IP Office provides easy application integration with Salesforce, Google and Microsoft Office 365, and can be easily integrated with an organisation’s own tailormade applications. Its contact centre capabilities, meanwhile, enable even the smallest contact centre to support sophisticated and satisfying customer interactions across voice, Web chat, e-mail and social media.

“With its market-leading capabilities, Avaya IP Office enables businesses to drive efficiencies and provide great customer experiences out of the box, meaning executives can focus on driving growth ,” said Saifuddin Wagh, senior manager, distribution: Middle East, Africa and Turkey, at Avaya.

"Even Flow Distribution is the perfect partner to take the solution to market in SA. The company shares our values of customer-centricity, innovation and industry expertise.”