LG Electronics SA is investing in new offices and factory to position the organisation for a stronger economic contribution.
President of LG Middle East and Africa, James Lee, says: “We are positive about our future in South Africa and opportunities within the wider SADC region, so we have moved our sales and marketing office to Midrand to be our key business hub.”
Lee says this is a strategic move to facilitate better relationships with customers and service providers in SA. “Our vision for LG in South Africa is to grow our exposure and range to be able to meet the needs of the local market.”
The offices were officially launched on 23 January 2020 together with the new LG brand shop on the same premises.
DeukSoo Ahn, president of LG Electronics SA says: “Now we can showcase not only the best and most progressive of our product lines, but also some of LG’s international innovations to our retail and distribution partners.”
One of the highlights of the brand shop is the ThinQ experience zone which showcases the company’s artificial intelligence-based home solutions, says the firm.
The space is specifically designed to show how the speech-enabled AI OLED and NanoCell TVs or ThinQ mobile app integrates with its other AI enabled appliances.
Also housed on the new premises are the LG Electronics SA new air-conditioning showroom – a space that showcases both the residential and commercial air conditioning solutions – and an air conditioning training academy where technicians are taught how to install, and repair LG aircon products.
LG says this will ensure quality maintenance and repair technicians are available to more customers across the country.
The premises also houses LG’s local call centre and service centre academy where training is offered on more general LG appliance repairs.
LG has also relocated its factory from Germiston to Durban. The company predominantly undertakes assembly of its home entertainment and screen offerings at this facility for distribution around SA and into the broader SADC region.
“Durban is an important trade port and logistics hub,” says Ahn. “Moving our factory and warehousing to the coast improves accessibility and efficiency in terms of our supply chains and positions us well for the export market.”
Ahn believes this relocation positions the brand well to service the export market. “We’ve enjoyed great support from local government in setting up our Durban operations, including from the DTI [Department of Trade and Industry], eThekwini Municipality and Invest Durban. There are so many reasons this makes business sense for us and we look forward to the benefits this repositioning will yield.”
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