Social MediaFeb 24, 2023

Building customer loyalty through social media

Social media allows brands to engage directly with their audience and provide a platform for two-way communication, says Frik van der Westhuizen, marketing director at LoyaltyPlus.

TechForumNov 1, 2022

Employee recognition essential for business success

A company needs to show employees that they are a critical part of the business and have a direct impact on its success, says Frik van der Westhuizen, marketing director at LoyaltyPlus.

Driving marketing with AI

When it comes to marketing, AI can help identify new audiences while optimising spend on campaigns.