The cloud is a vital tool to empower organisations with the solutions needed to capitalise on the customer data at hand, says Paul McIntyre, CX executive at Elingo.
The line between call centres and functions like finance, sales and support is blurring as companies use cross-functional experience to enhance customer service, says Ian Goss-Ross, chief executive officer of Elingo.
It can help build revenue by ascertaining where people are on the Web site and why they are visiting a specific page, says Karl Reed, Chief Solutions Officer, Elingo.
