Mike Bugembe is a bestselling author, international speaker and executive advisor, helping organisations use data and AI to transform their businesses and grow. Mike has worked with organisations across a range of industries, advising leaders on how to create optimised data science teams, to create data cultures, and generate real business value with data.

He has built award-winning teams, created data-driven cultures and developed algorithms that have generated millions of pounds in revenue. Mike has also spearheaded some work on the interplay between data and behavioural economics, researching the part that data plays in human behaviours and choices. His work has quickly got him recognition as one of the U.K.’s Top Digital Masters.

He has won several awards and been named as one of the most influential people in a data-driven business in the U.K., over the last few years.

Mike is the author of the bestselling book, “Cracking the Data Code”, and it has been used as a blueprint on data for many businesses.