The accelerated rate at which digital transformation has occurred in the last 18 or so months has seen a lot of organisations becoming digital-first enterprises. This transformation has necessitated a fundamental shift from the traditional product-centric strategy to a more customer-centric one. It is crucial that when mapping its digital transformation journey, an organisation should landmark each aspect with important customer touchpoints and the endgame should have the customer in mind as today’s customers are more vocal and more empowered by the same digital transformation. This puts vendors in the unique position to offer their solutions to a market hungry for innovation and new products.

At the ITWeb CX Summit 2021 we will be examining how organisations can digitally transform with the customer in mind, as well as why and how customer experience should form an essential element of every organisation’s digital transformation journey. Industry thought leaders will discuss how to incorporate technology that drives better customer experiences, and how to develop products and services with the customer in mind.