Charlene George, sales director at Connect SA.

Global systems integrator and digital transformation partner Connect SA believes that integrating traditionally siloed platforms is key to delivering connected, personalised and scalable customer experiences (CX).

Connect SA is a provider of cloud-based communication and collaboration solutions and spesialises in customer engagement and automation, unified communications, and network services.

The company is preparing for its participationat the ITWeb CX Summit 2024 on 3 October at The Forum in Bryanston. It will use this platform to emphasise the importance of integrating systems into a unified customer engagement solution.

Charlene George, Sales Director at Connect SA, oversees the development and execution of the company’s sales strategy in the South African market. At the event, George will explain why the company believes that the integration of Customer Service Management (CSM), Customer Relationship Management (CRM), and Workforce Engagement Management (WEM) is critical for transforming CX.

“This integration fosters seamless, faster service and proactive support, significantly enhancing the customer experience,” says George.

Connect SA adds that unified platforms empower organizations with comprehensive insights and advanced analytics, driving better data-driven decision-making, increased employee productivity, and scalable, cost-effective solutions.

The result is a marked improvement in customer satisfaction, employee performance, and overall business outcomes.

Connect SA is a leading provider of cloud-based communication and collaboration solutions for businesses in South Africa.

It specialises in customer engagement and automation, unified communications, and network services.

The company is preparing for its participation at the ITWeb CX Summit 2024 on 3 October at The Forum, Bryanston.

As n exclusive sponsor of an executive dinner, Connect SA will use the opportunity to drive home the need for platforms to be integrated into a unified customer engagement solution.

Charlene George, sales director at Connect SA, will speak at the conference, unpacking why the integration of customer service management (CSM), customer relationship management (CRM) and workforce engagement management (WEM) is critical to transform CX.

“This integration fosters a seamless, faster service and proactive support, significantly enhancing the customer experience,” says George.

Delegates attending her talk will learn how unified platforms enable advanced analytics, leading to better data-driven decision-making, increased employee productivity, and scalable, cost-effective solutions. This, says George, results in significant improvements in customer satisfaction, employee performance, and overall business outcomes.