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Dr Tracy Dunbar

Director of Business Intelligence and Advanced Analytics, BITanium.

Dr Tracy Dunbar completed a PhD in medical physics from the University of St Andrews, in Scotland, and then worked in England as a consultant to pharmaceutical companies. In 2003, Dr Dunbar moved to SA and continued her passion for analytics in her work as an operations manager for a health risk management company, and then as a senior consultant in predictive and statistics analytics. Dr Dunbar believes the truth lies in data and it is the only accurate representation of what, when and how things happen within an organisation. She is passionate about working together with both business and IT to develop tools and solutions to facilitate “evidence-backed decisions”, the foundation of which is proven return on investment. Specialties: IBM SPSS Predictive Analytics Solution Sales Professional and IBM SPSS Modeller Professional certified

Articles

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2014: the year of foresight

Companies will look for deeper levels of understanding their data and increased predictability.

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Advanced analyticsOct 25, 2012

How is your advanced analytics journey progressing?

There is no excuse not to know what is happening with your department figures, at any given moment, says Dr Tracy Dunbar, director of BITanium Analytic.