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Alison Treadaway

Alison Treadaway

director at Striata

Alison Treadaway is a director at Striata, a digital communications specialist that provides software and services to medium and large companies across the globe. Treadaway joined Striata in 2002 and served as head of Striata's Africa region for 13 years, before moving her focus to marketing strategy and data privacy compliance. Treadaway has a marketing and sales background in Internet-related solutions, having worked in the sector since the mid-90s.

Articles

GDPR and POPI: how big will their impact really be?

While GDPR can't prevent cyber criminals from trying to access organisational data, it is likely that it will have a positive impact in the long term, says Alison Treadaway, CMO at Striata.

GDPR: Consent should be last resort

Consent should be the last thing a company relies on when it comes to staying on the right side of the regulation.

Alison Treadaway

To send or not to send

A company's e-mail marketing could land it in legal trouble in the EU.

Alison Treadaway

Building digital trust

A breach of trust can result in a damaged reputation and lost customers.

Alison Treadaway

Top five tips for protecting customer documents

If implemented correctly, digital document management solutions offer significantly more security than their analogue predecessors, says Alison Treadaway, a director at Striata. ?

A question of digital trust

Companies hold unprecedented amounts of information about their customers, who, in turn, trust those organisations to use that data in ethical fashion, says Alison Treadaway, Striata director.

Wake-up call for protecting personal information

The recent IRS fraud reinforces the importance of data protection laws such as the POPI Act, says Alison Treadaway, director at Striata.

Be generous with electronic comm budgets

If your electronic communication costs aren't increasing, you're not saving money, says Alison Treadaway, MD, Striata SA.

Preparing for the mobile e-mail revolution

Striata MD Alison Treadaway offers seven tips to ensure marketers' e-mails are tailored to mobile devices.

Hot e-billing topics for 2012

Billers cannot continue through 2012 without a billing strategy for mobile devices, says Alison Treadaway, MD of Striata.

Striata shows its festive spirit

MD Alison Treadaway reflects on how charity is an important part of the Striata company culture.

B2B will benefit without paper

Secure electronic delivery for B2B organisations can also include statements, bills, invoices and collection notices, says Alison Treadaway, MD of Striata SA.