MS scraps Bing Cashback

Software giant Microsoft is planning to discontinue the Bing Cashback scheme, says ITProPortal.

The scheme entitled buyers to a cash rebate if they purchased a product using the Bing search engine online.

Yusuf Mehdi, senior vice-president of the online audience business group at Microsoft, said in a blogpost that the scheme did not perform as per the company's plans of establishing a dedicated user base among online shoppers.

Google appears to be trying to make its display adverts perform better by inviting some brands to help it test a new integrated approach using Twitter feeds, states Impact Media.

ClickZ reports that the global search engine has asked a number of companies to try out its new form of promotion, which uses a simple layout with the firm's latest tweet centred in a box that will show in a results page.

Those looking to use link building services were informed these adverts will be used on Google's content network and include a link to the company's own Twitter page.

Oracle's upcoming OpenWorld conference is set to broadly feature its long-awaited Fusion Applications, according to Techworld.

The new listings for the conference, scheduled for 19 to 23 September in San Francisco, show Oracle plans to provide customers with fairly specific guidance on Fusion Applications, an indication that an initial release is on track.

The company has also taken pains to assure its large installed base of E-Business Suite, PeopleSoft and Siebel users that those applications will continue to be maintained and enhanced for quite some time, and that they can adopt Fusion Applications at their own pace.