Crypto-currencies on the market provide a lot of benefits for organisations, corporations and different businesses. Actually, thanks to the support of businesses, there is a real chance for crypto-currencies to be used even as a day-to-day payment method. Moreover, the institutional support of crypto is also a major factor that increased the mainstream adoption of crypto-currencies.
But, what are the important factors that have proliferated the use of crypto-currencies and helped them become a solid alternative to traditional currencies. This press release will provide an overview of the main factors that triggered the adoption of crypto among businesses and institutional investors.
Crypto trust funds
Institutional investors also noted the advantages provided by crypto-currencies, and they have made it easier for investors to trade crypto-currencies. This also is an essential factor in the adoption of crypto because the institutional investors are able to allocate a large amount of money into crypto-currencies, and as we said, due to the nature of the crypto market, this positively impacts the crypto-currencies and their value.
Some examples of crypto trust funds are the Grayscale Crypto Trust Fund, Pantera Capital and many other trust funds that are popping up now on the market. It's also worth mentioning that the governments and different governmental institutions started to take notice of the crypto market and even work on the development of their digital currency.
For example, the Chinese government has created the e-Yuan, which is a digital version of their national currency, and it is expected for the virtual currency to achieve amazing results after its launch.
As a matter of fact, it's even expected for the e-Yuan's value to surpass that of Bitcoin. Therefore, it's important to register on the right trading platform before its launch. If you want to participate in e-Yuan trading, then make sure to check out this decentralised trading platform, the Yuan Pay App, which uses high-end technology to create a safe trading environment for the members. You can create an account by making a deposit of $250.
Investment opportunity
There is a stronger incentive for businesses to invest in crypto-currencies as there is a significant possibility of crypto to appreciate in value over time.
Although the different crypto-currencies have specific features that differentiate them on the market, they mainly allow users to make securely and anonymously crypto payments. But because the market is still in development, there are certain events that can shake up the position of certain crypto-currencies, especially when there is a bull market phase of one of the leading crypto-currencies on the market.
More specifically, when Bitcoin entered a bull market phase, many other crypto-currencies also went through a similar bullish cycle. This meant that their value was quickly increasing. This was a notable bull run that resulted in a huge return on investments for the users.
This is why businesses have decided to accept crypto payments, and today, there are over 2 000 businesses that accept crypto transactions, while there are constantly new businesses that participate in the adoption of crypto.
One of the latest examples was the huge investment made by Tesla of $1.5 billion in BTC. This prompted a rise in the price of BTC of over $60 000. Afterwards, reputable corporations like Mastercard, Square, PayPal decided to accept crypto payments.
Access to new demographics group
This is an essential factor when attracting new demographic groups of customers, especially if the business is operating globally. Crypto users will value brands that provide this option. Actually, it's estimated that up to 40% of new customers who pay with crypto represent new customers to the company.
It's also beneficial for the companies as they don't have any fees for accepting crypto payments except for investing in a crypto wallet. In other words, crypto payments are a huge benefit for both online businesses and brick-and-mortar stores as it allows them to attract new customers.
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