Articles about direct marketing

Telcos anticipate regulatory landscape to shift in 2025

Local mobile network operators expect a number of regulatory interventions to impact their businesses this year.

New legislation aims to fight ‘intrusive’ marketing

The trade, industry and competition ministry seeks public comment on regulations that will curb unwanted direct marketing.

Regulatory executives expose digital tech woes

The fast-paced, ever-evolving digital environment poses challenges for South African regulators, with AI and security topping the difficulties list.

InfoReg cracks whip on data brokers ahead of elections

The Information Regulator launches a guidance note to direct how political parties use the personal information of voters for campaign purposes.

InfoReg sounds alarm over POPIA non-compliance, breaches

The Information Regulator reveals it recorded over 330 reports of security compromises since July 2021.

Is your POPIA compliance superficial?

Isolating the proper implementation of POPIA to one or two areas exposes a company to risk of penalty.

Information Regulator calls direct marketers to order

After direct marketers slammed the POPI Act's "opt-in" provisions, the regulator says they are in the best interests of data subjects.

All SMS marketing is 'technically illegal'

The Consumer Protection Act may preclude direct marketing via SMS, based on technicalities.

Direct marketing opt-out made easier

A local company offers a service that makes it easy for businesses to comply with the CPA.

WASPA flexes muscles on spammers

The association forbids members from sending unsolicited SMSes to consumers whose numbers they acquired through third-parties.

Online behaviour a marketing fieldtrip

Behavioural targeting can offer excellent marketing results, but can pose security risks, says Acceleration.

Aquaonline, Wunderman merge

Digital and direct marketing combine to create the first integrated agency in SA, the companies claim.