Independent mobile payments solutions provider Zapper and customer loyalty and rewards software-as-a-service business Yoyo (previously wiGroup) are working together to broaden interoperability in the QR code space.
The companies are giving their merchants access to more payment options with a single QR code, ensuring customers can pay quickly and safely with their favourite mobile payment option.
Zapper is a payment partner of Yoyo’s, where Yoyo acts as an application aggregator to enable Zapper payments through the Yoyo wiCode platform
In a statement, the companies say Yoyo merchants that choose to sign up with Zapper will be able to offer payments using just one QR code across both payment apps, driving efficiencies and avoiding customer confusion.
• This is currently only available at Famous Brands’ retail outlets, with the possibility of introducing this to other merchants
“By mapping Zapper to the Yoyo wiCode, merchants only have to present one QR code to their customers,” says Brett White, CEO of Zapper.
“It is then up to the customer to choose which app they open and use to scan and pay. This benefits merchants as it increases the payment options without creating more friction for their customers. It also benefits customers through the power of choice, allowing them to use whichever app they feel best answers their needs.”
Yoyo creates transactional software products that enable consumers to connect with businesses and brands through the use of loyalty, rewards and m-commerce technologies.
The international group resulted from a merger between local company wiGroup and UK-based Yoyo. It currently works with brands such as Kauai, Vida e caffè, Burger King, KFC, Bootleggers, Famous Brands, Wimpy and Mugg & Bean.
Mobile payment, customer loyalty and rewards platform Zapper’s decision in 2019 to build a payment platform that allows rapid and easy integration has significantly benefited the rate at which it has deployed new offerings, says the company.
It notes the platform allows third-parties to integrate the ability to scan and pay Zapper and partner-enabled QR codes from within their own branded app. This includes banking apps, telco apps as well as retail apps.
Recent expansion has included integration with three of the largest parking management systems, completed in October last year, as well as with pharmacy megastore Dis-Chem in 2019.
It adds that the inclusion of Zapper into the Huawei Pay offering in recent months is also testament to the growth trajectory of the company, as well as its commitment to facilitate secure payments over as many platforms as possible.
White says Zapper’s work with Yoyo brings the payment industry a step closer to interoperability that is based on win-win commercial agreements.
“Creating a level playing field in the payment ecosystem which doesn’t result in disintermediation is good for everyone. Making space at the table for large and small players will benefit the customer and ultimately benefit the industry,” he says.
Meanwhile, Yoyo has also launched a bank card-linked loyalty solution.
Yoyo CEO Bevan Ducasse says: “The trend for customers is towards simplicity and speed of checkout, as seen with the rapid adoption of tap-to-pay. We therefore decided to link loyalty to this [bank card], which enables earning into the retailer’s loyalty programme seamlessly on the back of a bank card payment. No additional cards, no additional steps.”
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