Microsoft has unveiled its updated and revamped Windows Mobile operating system, version 6.5, and notes that it will in future be marketed as Windows Phone.
Microsoft CEO Steve Ballmer says the mobile space is a key focus for the company and is not just another project on the side.
The company, according to Ballmer, will drastically increase its R&D spend in this environment and promises to show a host of new developments within the next 12 to 18 months.
A new mobile browser, focused on the touch-screen phones entering the market, has also been revealed.
LG and HTC support the new Windows OS, which will run on the manufacturers' latest phones.
Despite Microsoft's improvements in the mobile arena, many analysts are still sceptical it will see fast and increased prosperity in this market. Microsoft competes against the already popular and strongly supported Symbian devices, as well as Google's Android.
Related stories:
MS plans cellphone software store
Dell designs smartphones
Share