Johannesburg, 31 Jul 2007
Not everybody is a fervent, qualified photographer, but in the end does it matter? With HP's new PhotoSmart D5163 printer, the photo quality printing is phenomenal.
Rectron, in partnership with one of its highest grossing brands - HP - is proud to launch the PhotoSmart Premier Software printer D5163.
With the HP PhotoSmart you can perfect your photos without paying a bundle to remove the dreaded red-eye! The D5613 HP printer enhances detail in dark areas of photos using HP Real Life technology.
The end results are photos that resist fading for generations and long-lasting text documents that maintain their quality from first print, provided they are well looked-after.
In addition to perfecting photo quality, the ability to further enhance picture superiority comes standard with the D5163 HP, as it is fitted with six-ink colour and laser-quality black text with HP Vivera Inks, designed for efficient ink usage. Printing lab-quality photos saves you time and gives you value for your money - definitely something to smile about.
All of us have a smidgen of creativity in us. The D5163 HP printer allows the creative spirits among us to amplify that spirit as the printer allows printing with or without borders. The border size varies right up to large panorama size - 215x610mm - and is applicable to all documents. Printing is fast, reliable, efficient and most importantly, the end result is nothing short of artistic brilliance.
HP D5163 printers showcase innovation in creativity, improvement in quality as well time saving time. All of which combine to keep you smiling and snapping away.
Our competitors may have had a kick-start in printing technology, but happily, the demand for new printers has been huge, and HP has taken full advantage of this opportunity.
HP took the initiative and introduced the D5163 printer into the market at the prefect time. The HP D5163 printer is the first printer introduced to the South African market that is able to take the quality of printing photos and other documents to the next level. It even sports Bluetooth wireless printing, which is compatible with optional Bluetooth adapter and it is also iPod-compatible.
Awesome accompaniments to the HP D5163 printer include three cartridges, which give you the ability to swap photo and black cartridges to optimise printing, and an automated photo tray that can carry up to 20 sheets of either 10x15cm or 13x18cm photo paper. The HP Auto Sense ensures optimal print quality on selected HP papers, including HP advanced photo paper. The Hi-Speed USB 2.0 connection proves advantageous, as you can send photos to and from your printer and PC at faster speeds.
Without sounding like a cheesy infomercial, there is more...
For the person looking to personalise their music, videos and all their backup data, printing directly onto printable media is possible and you will not be bothered with having to produce CD/DVD labels. Labels are a thing of the past because you are able to mark straight onto the disk. Our competition will have a difficult time trying to top this.
At the end of the day, what is important is the quality and the value for money of the product. The HP Photosmart D5163 Printer is not drowning in features and accessories that aren't relevant to its purpose. HP is designed for simplicity, innovation and creativity. HP is for families looking for a versatile printer offering the best of all worlds - ease, ingenuity and originality.
By Mark Thurston, Brand Manager for HP at Rectron
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