Teradata recognised by Gartner as market leader in Integrated Marketing Management Magic Quadrant

Issued by Communikay for Bytes Technology Group
Johannesburg, 07 Nov 2013

Teradata Corporation (NYSE: TDC), the leading analytic data platforms, applications and services company, today announced it has again been placed in the leaders' quadrant of the newest Gartner Integrated Marketing Management (IMM) Magic Quadrant report. The report was published by Kimberly Collins, research vice-president, and Adam Sarner, research director, CRM, at Gartner, on 31 October 2013.

According to the Gartner report, Integrated Marketing Management (IMM) "represents the marketing strategy, process automation and technologies required to integrate people, processes and technologies across the marketing ecosystem. Leaders in the IMM market have clients that have adopted their solutions as the primary vendor and platform to support all marketing roles and functions. These vendors deliver breadth and depth of integrated marketing functionality. Leaders successfully articulate business propositions that resonate with marketing buyers, particularly CMOs and marketing executives. Emphasis is placed on MPM and process integration across marketing.

"Teradata clearly is shaping and leading the IMM market, which continues to grow rapidly due to increasing demand from multinational brands for global, cloud-based data-driven marketing solutions that integrate data and analytics to enhance the customer brand experience," said Volker Wiewer, vice-president, International, Teradata Applications. "Because of its proven strategic products and visionary leadership, Teradata serves as a trusted advisor to these brands, helping them achieve better customer engagement and faster top-line growth."

Ongoing innovation

Teradata recently announced enhanced capabilities around its IMM solutions, including Data-Driven Marketing delivered in the cloud; a cloud version of Teradata Customer Interaction Manager, which is part of its Campaign Management solution; and the latest release of Master Data Manager, an analytical application that helps enterprises achieve a "single view" of their customer data.

Additionally, Teradata Applications' CMO Lisa Arthur has just published a book: "Big Data Marketing" (Wiley), as further proof of Teradata's visionary thought leadership in the IMM category.

Teradata has licensed the Gartner Integrated Marketing Management Magic Quadrant report and has made it available on its Web site.

* Bytes Universal Systems, part of the Bytes Technology Group, is the sole local distributor of Teradata's products in sub-Saharan Africa.

Bytes Universal Systems (BUS)

BUS is a Bytes Technology Group Company that provides a portfolio of IT services, software, and solutions that solve business-critical problems for clients. What differentiates BUS from other players in the market is its focus on where it has proven strengths. Its business is a talent business, with exceptional skill sets and an enviable track record in delivering innovative solutions that deliver real value to its clients. BUS is in a unique position in that it has the flexibility to source solutions from third parties or locally develop solutions that match the requirements of its customers.

World-class solutions developed by BUS include SAMRAS, a fully integrated ERP system tailored for local government, IN.sight business software solutions for the financial services market, and biometric management software, NAVAJO, a non-proprietary device-agnostic template management solution that caters for both physical and logical access control.

Bytes' acquisition of Alliance Business Solutions significantly leverages synergistic Oracle capabilities and positions the company as the partner of choice for Oracle end-to-end offerings and cloud-based solutions to customers.

BUS assists organisations throughout South Africa and Africa, representing a number of global technology leaders, including Teradata, Oracle, IBM, Wonderware, Tableau, ICCM, InStep, TrakSYS, OSISoft, OpenText, Detica NetReveal, HP and HP Autonomy. www.bytesuniversalsystems.co.za

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Teradata recognised by Gartner as market leader in Integrated Marketing Management Magic Quadrant

Data-driven marketing applications provider's strong IMM vision, analytical innovation, broadening set of marketing capabilities, and continued market execution noted.