Telkom today delivered on its promise to reduce ADSL and data prices even further, with the entry-level high-speed Internet access product down to R270 per month.
Prices for international private leased circuits (IPLCs) via the submarine cable and satellite will be reduced by 28%, having decreased by an average of 23% during 2004.
These price reductions will be implemented on 1 August 2005. They form part of Telkom`s broadband strategy to manage its ADSL and data costs down to ensure that access barriers to speedy Internet services are lowered, and that the company responds aggressively to competition on the international traffic front.
Telkom has not increased its ADSL prices since it launched the ADSL service in 2002. On the contrary, the company lowered ADSL prices by an average of 12% in March this year when it reached a 50 000 customer mark, lifting the ADSL subscriber base to a record 67 000 to date.
In pursuit of its objective to manage prices down and promote widespread Internet access, Telkom launched the HomeDSL 192 low-level broadband solution for residential customers at R329 in March this year.
This ADSL product offering will now cost 18% less at R270 per month, allowing customers to surf the Internet and download content faster at this affordable and flat monthly rate.
HomeDSL 384, Telkom`s middle-level broadband solution for those residential customers on the faster Internet lane, will be reduced from R449 to R359 a month.
The HomeDSL 512 and BusinessDSL 512 super-fast ADSL products - currently priced R599 and R699 per month respectively - will be reduced to R477 a month.
"Reducing the cost of all our ADSL products will pave the way for our existing customers to migrate to more speedy Internet access options. Equally, this will encourage those who have not yet entered the high-speed Internet space to take advantage of our low-access, yet high-speed HomeDSL 192 broadband solution," said Telkom`s Chief Sales and Marketing Officer, Nombulelo Moholi.
She said Telkom was mindful of the fact that the price decrease announcement would stimulate demand for the ADSL service, imploring new applicants to bear with the field operations team as they work flat out to improve installation levels.
The good news though is that Telkom`s ADSL self-install trials are nearing completion and would go a long way to assisting customers set up their broadband ADSL connections faster.
She added that Telkom`s managed reduction of data and ADSL tariffs was one of the ways the company was contributing to reducing the cost of doing business in SA.
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