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  • Synergy Group to provide a “powerhouse” warehouse system for Primedia Instore, division of Prime...

Synergy Group to provide a “powerhouse” warehouse system for Primedia Instore, division of Primedia

Primedia Instore has been providing FMCG blue-chip clients with innovative and effective in-store media solutions in South Africa for the past 27 years.

Its in-store media provides solutions to any marketing challenge from brand awareness, promotions and sampling. Primedia Instore has a national retail footprint that ensures a company's brand is seen by the right target market in the right target places. This is applicable from high-end retailers down to cash-and-carry outlets.

Primedia Instore's universe consists of over 11 500 stores, ranging from spaza shops, self-service stores and even general dealers, boasting over a thousand leading retailers under its wing.

With this magnitude of stock and equipment, it is no wonder that Primedia Instore needed a system that will take care of its warehousing department. It is essential that there is impeccable control of all the stock coming in and out of its warehouses.

With the help of Granite WMS (Warehouse Management System), managing its warehouse won't only be easier, but also more effective. Granite WMS is a powerhouse when it comes to stock management in a warehouse setting. The feature of a bar code-driven warehouse management system simplifies the execution of warehousing procedures. A bonus of Granite WMS is that rapid implementation reduces the downtime, which in turn guarantees that no stock loss issues will occur. Granite WMS exposes all warehousing operations and processes, providing complete transparency of your entire warehouse, while seamlessly integrating with existing systems already in place.

One of the key deliverables of Granite WMS is the complete compatibility with Primedia Instore's Windows PDA (Personal Digital Assistant) units. It is essential for the guys to be working in a paperless environment with no additional hardware to be installed.

Granite WMS, integrated with Sage ERP Accpac (a product that Primedia Instore is already using), will make the purchase order process a seamless and uncomplicated task.

CIO of Primedia Instore, Morne van Heerden, said compatibility and interlinking were the two most important factors when they were looking for a warehouse management system: “Granite [WMS] was the obvious choice as this system offers compatibility with our already existing PDAs and the amazing interlinking feature with Sage ERP Accpac. Granite will ensure a paperless environment, which we at Primedia Instore are very happy about.”

Ashley Regenass, CEO of Synergy Group, concluded that Granite [WMS] is the perfect choice for Primedia Instore to run its warehouse effectively and efficiently: “Having a system like Granite in place can, and definitely will, give you peace of mind that your warehouse is in good hands. As a current Sage ERP Accpac client of ours, we are very happy and privileged to provide them [Primedia Instore] with further solutions that will make their lives easier.”

Thank you to Granite WMS for the peace of mind and efficiency that they will provide to Primedia Instore in running their warehouse and keeping and implementing stock procedures that they can only benefit from. Here is to successful warehousing and even more successful marketing for the future.

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Editorial contacts

Zach de Lange
Synergy Group
ZacharyD@synergygroup.co.za