Johannesburg, 20 Mar 2014
Striata, a global leader in secure electronic customer communication management (SECCM), recently unveiled its brand new logo and Web site.
"Striata has a new groove!" says Michael Wright, CEO of Striata.
"Last year, we revisited our positioning to ensure our messages to market are still relevant. Through this exercise, we realised it was time to give our brand a 'facelift' - without losing our identity. This led to the creation of a brand new logo and great new functional Web site."
Striata's new groove
The logo
"We thrive on innovation and constantly adapt to the changing technology landscape and needs of our market, and we felt that updating our brand would strongly reflect this philosophy," says Wright.
Striata's new logo is more contemporary, with a slight slant forward - this represents constant innovation and forward thinking. The letters are bold and striking, which is representative of its commitment to clients in terms of delivering both proven solutions and cutting-edge methodologies.
The Web site
Striata's new Web site enables easy navigation via a slick new user interface. It has also been built around a responsive framework, ensuring it has been optimised for all digital devices.
Wright emphasises that the main goal behind Striata's Web site revamp was to enable a great user experience with up-to-date, relevant content. "We designed it specifically with the user in mind - this included allowing for smooth navigation across all devices."
The new Striata Web site is packed with valuable information and resources, including white papers, case studies, weekly updates to the blog, newsletters, demos and more... all of which are easily accessible.
eMarketing gets its own (cheeky) voice
"In addition to re-launching the main Web site, our eMarketing side of the business has been given its own individual character," says Wright. "Being in the business of providing digital marketing strategy, solutions and services requires a more funky and provocative personality."
This is evident in the creative design and relaxed tone of the content, which is interspersed with comments from 'the editor' and prompts to 'call us' or 'get in touch'.
"If Striata.com wears chinos and a blazer, the eMarketing site wears funky jeans, cool shoes and a trending printed t-shirt," says Wright.
The Web site will be updated regularly with fresh, informative content. Says Wright: "We encourage users to register and join our online community. This way they can receive regular, up-to-date news and valuable information directly in their inboxes - including newsletters, blog posts and new resource announcements."
Users can select the e-mail communications they wish to receive via a preference centre to which they have instant access on registration.
"Striata is sporting a new look, but our business approach remains the same. Trusted for more than 15 years by 300 clients in 20 countries, this is just another way we are ensuring our clients' paperless journey with us is a successful one!" concludes Wright.
Check out our new groove!
www.striata.com
Michael Wright: Chief Executive Officer, Striata
Michael founded Striata in March 1999 with a view to build a global software business.
Michael is a pioneer of the internet industry. He speaks regularly on the use of email as a business tool and customer communication method. Michael has received numerous awards over the last 12 years in email marketing, including "Direct Marketer of the Year" by the DMA and was a finalist in the "IT Personality of the Year" awards.
Before the formation of Striata, Michael was the managing director of VWV Interactive. Michael began his working career with PricewaterhouseCoopers, where he became a principal manager in the Consulting & Assurance Services (CAS) and was responsible for both Internet Strategy & Services and Business Information Services.
Michael is a Chartered Accountant. He served on the South African Institute of Chartered Accountants' (SAICA) information technology steering committee. He is a founding member and past Chairman of the Audit Bureau of Internet Standards (ABIS).
Michael is also the founder and executive chairman of the South African Chapter of First Tuesday, the "Global Thought Leadership Network".
Michael is now one of the world's foremost experts on eBilling adoption tools and techniques. He routinely consults and speaks on driving paperless processes in large organisations.
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