Striata appoints commercial director

Issued by Striata
Johannesburg, 01 Nov 2011

Striata SA, a global leader in paperless communications, has appointed Nicola Els to the position of Commercial Director - effective 1 October 2011.

Els joined Striata in August 2008 as Head of eBilling, managing and developing Striata's successful eBilling business. “Nicola has assisted our clients implement electronic billing strategies that drive paperless objectives. She effectively led the eBilling team to manage and grow our customer base, which includes some of the biggest brands in South Africa,” says Alison Treadaway, MD of Striata SA.

“I am very excited for the new challenge that lies ahead. This new role encompasses both the eBilling and eMarketing sides of the Striata SA business, which expands my responsibility to include all direct digital communications. Companies need a holistic view of their outbound and inbound communications to fully engage with customers throughout the relationship,” says Els.

Els holds a BA LLB from the University of Johannesburg, and before joining Striata, was the National Sales, Support and Training Manager for an IT company specialising in property-related software.

“In her new position, as Commercial Director, Nicola is responsible for achieving the overall revenue goals of the company across retention and new business,” concludes Treadaway.

Striata

Striata's Secure eDocument Delivery and Email Bill Presentment and Payment (EBPP) are solution sets that deliver a rapid reduction in operational costs, quicker payments and an enhanced customer experience.

Striata revolutionises the way bills, statements, policies, collection notices, letters, paystubs and other high-volume system-generated documents are delivered and paid. Registration requirements are eliminated by e-mailing feature rich, interactive, encrypted documents directly to the inbox and enabling innovative 1-click electronic payment from within the document itself. Direct e-mail delivery of bills and statements dramatically increases customer adoption of electronic documents, paper turn off and e-payments. This enables Striata's clients to achieve rapid ROI; complement their existing self-service and e-communication strategies; significantly reduce paper output; and to meet their carbon footprint/environmental impact targets.

As a leading international provider of electronic messaging since 1999, with more than 200 blue-chip customers, Striata has operations in New York, London, Sydney, Johannesburg, Hong Kong and partners in North, Central and South America, Europe and Asia Pacific. Web site: www.striata.com

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