Johannesburg, 24 Apr 2013
Electronic communication is now the accepted norm. There is a constant drive to reduce paper output and "dematerialise" documents into electronic forms that can be e-mailed or saved in a Web portal. For many companies, the most cost-effective electronic communication channel is e-mail.
However, the challenges in communicating electronically with a large client base arise with the collection, maintenance and upkeep of customers' e-mail address data. The first challenge arises when companies realise they don't have an up-to-date record of all their customers' personal details. Furthermore, these details change over time, particularly e-mail addresses, resulting in e-mails that bounce.
The purpose behind an e-mail collection campaign is to obtain a customer's valid and usable e-mail address, along with permission to use it. A successful e-mail collection campaign can be carried out for any company that has a client database and wants to distribute some form of electronic communication.
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