SAS, the leader in business intelligence, today announced that Staples, Inc, the world's largest office products company, has selected SAS Marketing Automation to provide comprehensive database marketing campaign management and advanced customer data analytics in one integrated, easy-to-use solution.
"When we decided we needed an integrated marketing solution, SAS was an obvious choice," said Ivona Piper, Vice-President of Database Marketing at Staples. "SAS Marketing Automation will support our corporate database marketing team to provide increased efficiency at every stage of the process. The strength of the embedded analytics in their campaign management processes will help us maximise ROI from our marketing communications."
SAS' ability to support a global enterprise is one of the deciding factors that led Staples to select SAS Marketing Automation. Staples executives were encouraged by SAS' global marketing automation footprint and its ability to support new installations outside of the US. Staples is confident that SAS' continuous investment in R&D and its growing portfolio of customer intelligence products will be able to keep pace with their needs.
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