Salesforce.com unveils mobile app

Cloud CRM vendor Salesforce has unveiled a new application for mobile devices - Touch.salesforce.com - based on open standard HTML5 technology, reports Computing.co.uk.

Analysts and IT leaders predict this development is likely to further drive the adoption of tablets in the enterprise.

Salesforce CEO Marc Benioff opened with the 'social revolution' behind things such as the use of Facebook in the 'Arab Spring', says PCMag.

He expected a similar revolution to happen in corporations, with customers and employees wanting similar social abilities. He explored how mobile app usage now leads PC browsers as the main source of Internet traffic and described the 'social divide' between individuals and businesses.

HTML5 is now supported by most late-model smartphones and tablets. Web apps written in HTML5 generally lose desktop-and-mouse-oriented scroll bars and gain mobile device-native pinch, flip, swipe, and other gesture-based navigation capabilities, reports Information Week.

Touch.salesforce.com is little more than a landing page today, but by early next year it will deliver an HTML5-based version of the Salesforce.com Sales Cloud application, Clarence So. The HTML5 app will also support customer and partner customisations of the Sales Cloud.