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Sage CRM propels Nology's customer relationships

Nology, a leading distributor of quality security-driven broadband, networking and communication hardware and solutions in South Africa, is in the process of implementing Sage CRM Accpac 200 that will provide Nology with a 360-degree view of its customers, with the purpose of facilitating superior customer interactions.

“We pride ourselves in our unparalleled knowledge and understanding of the SOHO and SME market, and our end-customers' broadband and communication needs and requirements,” says Mandy Govender, Chief Operations Officer of Nology. “For this reason, we wanted to implement a comprehensive customer relationship management (CRM) system that would aid us in our strategy.”

Matthew Newnham, Sales Manager of Astraia Technology, says he approached Nology and discussed their need for a comprehensive CRM system. “Nology was in the process of replacing its existing system that was proving to be frustrating and ineffective. We suggested that they consider the Sage CRM Accpac 200 package that is flexible and can be tailored to match Nology's specific business needs,” explains Newnham.

Govender says the first thing that grabbed her attention was the interpretation of Nology's brief for a comprehensive CRM system. “Astraia had taken our brief and breathed life into it. Everything we needed to see with regards to the complicated relationships between our customers, distributors and end-consumers were alive in the demonstration that was presented to us.”

The most important thing any business undertaking a CRM initiative must realise is that CRM is much more than just a software package; it is a fundamental business philosophy, says Keith Fenner, the Vice-President of Sales at Softline Accpac, part of the Sage Group. “Adopting CRM means that a company is committed to best practices and a belief that the customer comes first because it is he or she who drives revenue.”

“Sage CRM Accpac 200 will help us track various synergies throughout our sales and marketing processes,” says Govender. “We are finally able to link the relationships between our sales and our marketing efforts directed at clients, allowing us to pinpoint what works and what doesn't. Another great benefit is that we are able to keep track of multiple client contact initiatives that provide a quick overview of our most recent contact history with our clients. Up-to-date information will be at the fingertips of our sales team out in the field by means of the hosted CRM system when it goes live the second week of July 2011, which will enhance our customer relations edge even further,” Govender concludes.

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Nology

Nology was formed in 2001 and is the proud supplier of quality security-driven broadband, networking and communication hardware and solutions. With exclusive distribution rights for Billion, Airlive, VKOM and Works Systems products, Nology is the preferred provider to various retail and wholesale channels. Other popular Nology brands include Yealink, Peplink and ViBE. Nology is committed to service excellence with support being central to this philosophy. The company features a dedicated technical support team and helpdesk that ensures efficient and swift support and maintenance. For more information, visit http://www.nology.co.za.

Astraia Technology

Astraia Technology is a young, professional and dynamic business solutions provider specialising in practical, innovative, holistic and comprehensive solutions that address often complex and challenging business issues using tools such as Sage CRM, Sage Accpac ERP, Sage ERP X3, Flowcentric Business Process Management and Softline VIP Payroll. Astraia Technology's highly experienced and knowledgeable professional services team focuses on providing practical business solutions first and then applying a suitable product to fit the need. Astraia Technology's business processes are mandated through proven project management methodology and implemented by professional and qualified experts. http://www.astraia.co.za

Softline Accpac

Softline Accpac is a provider of business management solutions, including financial, distribution, service management, retail, warehouse management, manufacturing and CRM to the mid-range market. Accpac solutions are delivered to 130 countries exclusively through a global network of solution providers, including over 150 throughout Africa. Softline Accpac's product line includes: Accpac ERP, Accpac CRM, Accpac RMS, Service Manager and Accpac Insight. Softline Accpac also distributes Sage SalesLogix, Sage Geode and Sage ERP X3, a full-service enterprise management software system for mid-to-large businesses. With a choice of languages, currencies, enterprises, locations and legislations, Sage ERP X3 offers an efficient, multi-company solution.

Softline

Softline is a leading provider of accounting, payroll, CRM and ERP software solutions to small, medium and large sized companies. Founded in 1988 by Ivan Epstein, Alan Osrin and Steven Cohen, Softline was established during the formative years of the software industry and listed on the JSE Securities Exchange South Africa in February 1997. Softline expanded to establish a strong position within its area of focus in South Africa and Australia. Focused on the development of accounting, payroll, CRM and ERP software solutions, Softline has a 20-year track record as a market leader. The group has a broad range of products offering users a variety of software solutions to run their businesses efficiently. Softline's leading brands include Softline Accpac, Softline Pastel (Accounting and Payroll) and Softline VIP. The combination of the group's product offerings provide Softline customers with comprehensive, well-branded accounting, payroll, CRM and ERP software solutions. In November 2003, Softline was acquired by the Sage Group, a FTSE 100 company. The software group includes market-leading businesses throughout the United Kingdom, Europe, North America, South Africa and Australia, supplying business software to the small, medium and large sized business community. Softline has a solid track record of profitability and cash generation. The group delivers quality accounting, payroll, CRM and ERP software solutions that improve the efficiencies of businesses around the world.

The Sage Group

The Sage Group is a leading global supplier of business management software and related products and services, principally for small to medium-sized enterprises. Formed in 1981, Sage was floated on the London Stock Exchange in 1989. Sage has 6.3 million customers and 13 400 employees worldwide. It operates in over 24 countries covering the UK, Europe, North America, South Africa, Australia, India and China. For further information, please visit http://www.sage.com.

Editorial contacts

Deidre Beylis
Watt Communications
(011) 425 6290
Deidre@wattcommunications.co.za