Knowing your customer intimately is the cornerstone of a business's long-term success. In line with this business principle, SAB commissioned TransUnion Analytic and Decision Services to build first-in-class Commercial Behavioural Scorecards. This groundbreaking solution has enhanced SAB's customer service significantly.
The Commercial Behaviour Scorecards cater for the Sole Proprietors and Juristic Businesses contained within the SAB customer portfolio. It enables SAB to analyse its current customer base, identify individual accounts in its portfolios for segmentation, and apply diversified strategies on certain behaviour traits that are likely to occur in the future. The scorecards form part of a turnkey risk management solution.
The solution is robust and has the ability to assess the entire customer base in one week. Due to the high degree of flexibility, account management strategies can be easily updated to reflect current economic conditions in the market.
"TransUnion's Analytic and Decision Services can be credited for designing the innovative Commercial Behavioural Scorecards with a high degree of flexibility. At the core of the solution lies an in-depth understanding of our business operations and our customers' behaviour. Through forming a close partnership our response to customer requirements have improved significantly," says Anthony Townsend, Group Credit Manager of SAB.
"Key to sustainable success and superior customer service is assessing and anticipating the needs of your clients. Commercial Behavioural Scorecards provide SAB with the ability to understand and predict behaviour of their entire client portfolio. Our solution delivers bottom line benefits throughout the account management process and we support SAB in delivering a world-class service to their clients," says Thamir Hassan, CEO of TransUnion Analytic and Decision Services.
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