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Rewards for loyal Vodacom customers

Vodacom, South Africa`s leading cellular network, is rewarding its loyal prepaid customers by introducing Vodacom Talking Points - a loyalty awards system whereby recharge points can be accumulated to exchange for call discounts, SMS bundles and free cellphones.

"As of January this year, Vodacom`s South African customer base comprised of more than 15.8 million prepaid customers, reflecting an increase of 12.2% since 30 September 2005. This kind of growth rate was made possible by our prepaid customers` loyalty and with Vodacom Talking Points, we are saying thank you to all these customers," says Shameel Joosub, Managing Director of Vodacom South Africa.

Every time customers recharge with Vodacom`s prepaid recharge vouchers, they earn Vodacom Talking Points. Customers have been earning Vodacom Talking Points since 1 November 2005 and can find out how many Vodacom Talking Points they`ve earned by calling 082 2411 082 (free from a Vodacom cellphone) or by registering online at www.vodacom.co.za. Customers will be able to exchange Vodacom Talking Point for rewards from 5 March 2006 onwards.

Another way Vodacom is rewarding its customers, including Contract, TopUp and prepaid customers, is with the Yebo Millionaires competition. The Yebo Millionaires competition rewards customers with a chance to win up to R1 million a week and to win prizes such as R500 000 in cash, a Ford Focus car or recharge vouchers. Vodacom customers receive two free SMSes per week to send any nine letters of the alphabet to 32082, the Yebo Millionaires SMS line. During the TV show, the winning letters will be announced and the customer who has a nine-letter match can win R1 million.

Vodacom Talking Points can accumulate for a period of 18 months in monthly buckets similar to Free Bundled Minutes. Any Talking Points that are older than 18 months and that have not been exchanged for free rewards will be forfeited.

"To become a Vodacom prepaid customer, customers can buy any one of the Vodacom prepaid starter packs at various participating outlets and start recharging as soon as possible," Joosub says.

Every time you recharge, Vodacom will notify you of how many points you have earned. To find out how many points you have accumulated in total, use any one of the following methods:

* Simply call 082 2411 082, free from a Vodacom cellphone, OR
* Dial *111# and select the Talking Points option on the MyPhone menu OR
* Visit www.vodacom.co.za and click on the Vodacom Talking Points icon and follow the easy steps.

To exchange your Vodacom Talking Points, register by calling 082 2411 082 (free from a Vodacom cellphone) or online at www.vodacom.co.za. Once you have given us your details you will qualify for a choice of rewards: free cellphones, free SMS bundles and huge call discounts!

One Vodacom Talking Point will be earned for every R10 spent (each time you recharge):
* A R12 recharge voucher = 1 Talking Point
* A R29 recharge voucher = 3 Talking Points
* A R49 SMS recharge voucher = 5 Talking Points
* A R55 recharge voucher = 6 Talking Points
* A R110 recharge voucher = 11 Talking Points
* A R275 recharge voucher = 28 Talking Points
* A R1 000 recharge voucher = 100 Talking Points

All prepaid starter packs and packages afford prepaid customers to reap the rewards of accumulating Vodacom Talking Points, including:

* Vodago standard
* Vodago Smartstep
* 4U

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Editorial contacts

Fathima Beckmann
Vodacom
(011) 653 5000