Visitors to the Pick n Pay Online Web site increased by 32% year on year, according to the retailer's interim results for the 26 weeks ended 27 August 2017.
The company says because of growing customer demand for convenience, the group continued to invest in Pick n Pay Online, but did not disclose how much it had invested during the six-month period.
In September 2017, the retailer redesigned and launched its new mobile-enabled Web site, "marking a further step towards a fully multi-channel grocery business". The Web site was designed to work alongside the recently re-launched mobile app.
Pick n Pay has had a dedicated warehouse for online sales in the Western Cape since 2015 and says this has delivered "a stronger range, better availability and improved efficiency". On the back of this, online sales in the Western Cape increased 25% year on year. The group also opened a second dedicated warehouse in Gauteng to serve customers in that region, during the period.
"Customer awareness of the group's online offer was demonstrated by the customer response to the Knysna fire relief appeal, with customers donating more than R1 million in groceries online in two weeks," the company says in its results statement.
The online retailer offers more than 15 000 products and delivers six days a week, from Monday to Saturday, until 8pm. Shoppers also have the option to collect their groceries, free of charge, from selected Pick n Pay stores across SA.
Overall, the company saw turnover increase by 5.1% year on year for the six-month period to R39.3 billion. Headline earnings per share (HEPS) were down almost 25%, however, to 61.88cps, while normalised HEPS grew by 11.6% to 91.99cps.
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