Pick n Pay has successfully completed electronic shelf label (ESL) pilot projects, using Pricer equipment at two stores in the Western Cape, and a trial regional rollout at 23 stores and 12 liquor stores in KwaZulu-Natal.
Pick n Pay has also implemented the Pricer ESL system in its first seven PnP/BP Express stores in the Western Cape.
Further installations will be rolled out at additional Western Cape stores, and based on their success, the deployment will extend inland over time.
Bronwen Rohland, director: supply chain, sustainability, information services and e-tailing at Pick n Pay, says customer feedback has been very positive.
Pricer ESL promises retailers such as Pick n Pay a number of business benefits and value, chiefly pricing integrity, the ability to rapidly and accurately update as many as 50 000 prices every hour while reducing overhead costs on pressured labour resources, and two-way communication between the electronic shelf labels and the pricing server to ensure accuracy.
Shelf price accuracy is a major benefit to consumer satisfaction levels and significantly improves customer loyalty, which is always at a premium during trying financial periods like the recession we are in currently.
Pricer is exclusively sold, implemented, and maintained in South Africa by Skydirect, a XON company.
Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and scalable ESL solution. Pricer has about 5 400 installations in more than 40 countries, with the largest ESL world market share. Customers include many of the world's top retailers and some of the foremost retail chains in Europe, Japan and the US.
Share