Johannesburg, 31 Jul 2007
The Printer Distribution Company (PDC) has created a Printronix Partner Program for its resellers, providing them with the opportunity to access and further establish themselves in the Small Medium Enterprise (SME) industrial market with Printronix's T4M thermal barcode printer. This printer is ideal for light industrial and commercial applications. It has many features and functionality that are featured in the high end T5000R, but is priced for the SME market.
Says Rodney Bartman, CEO at PDC: "Printronix and PDC are committed to supporting our resellers to establish a footprint in the industrial sector. The T4M partner program provides easy entry into new markets and further enhances opportunities in existing ones."
The program includes two different partner levels: reseller and full service. The reseller level requirements are simple: no dedicated sales staff or technical specialists are required, no formal Value Added Reseller (VAR) agreements are necessary, nor does the reseller need to achieve minimum sales figures. Resellers will, however, receive substantial support from PDC to promote the product into their customer base and enter new business markets. They will have access to a partner logo, marketing material, sales tools, a PDC account manager, pre-sales and technical support and demonstration equipment.
To become a full service partner, the reseller must comply with additional requirements. This commitment will deliver greater benefits, however. These partners must have a dedicated Printronix T4M sales representative and technical specialist, they must be an authorised service provider (ASP) providing support and maintenance on these specific printers, and they must have a VAR agreement in place and meet targets. In return, they receive the same benefits as a standard reseller but also have to a dedicated PDC account manager assigned to them, along with pre-sales support and technical support resources. They will also have access to full training, demo equipment and a rebate on sales.
Bartman continues: "Resellers that want to expand their markets will find the Printronix T4M thermal barcode printers the ideal product with which to make an entry into companies with industrial bar code requirements. Promoting the Printronix brand will allow them to deliver a product that is proven, reliable and robust. In addition, the product's embedded printer protocol interpreters allow for seamless integration with existing environments, further enhancing its salability."
Share