Packard Bell NEC announced today that according to Dataquest figures Packard Bell, the consumer division brand of Packard Bell NEC group, is ranked n^01 in Q3 in the home market with 211,475 units sold in Europe.
With 34% growth compared to Q3-98, Packard Bell`s evolution is in line with the home market trend. This growth has been achieved due to the successful deployment of a complete range of products from desktop to mobiles that gives the leader in the home market a significant position all over Europe.
Packard Bell, leader of the Home PC market in Western Europe, recorded an excellent performance country by country and is ranked in the top 5 manufacturers in 9 Western European countries.
Packard Bell Belgium attained the number 1 position with 30.8% market share.
Packard Bell maintains its number 1 position in France and the UK, with respectively 18.6% and 23.2% market share.
Furthermore, with a number 2 position in the Netherlands (15.6%) and Sweden (9.3%) and a number 3 position in Italy (11.5%) and Austria (4.9%) Packard Bell recorded an excellent Q3-99 across all Western European regions.
Michel Fromont, President and CEO, Packard Bell NEC Europe comments:
"This Q3 results shows the strength and the ability of Packard Bell NEC Europe to source, define and deliver a product line in close co-operation with NEC Japan.
This is the base of a growing and profitable strategy which will show even better results in Q4 despite the Taiwan earthquake and memory price increases."
"The excellent performance of Packard Bell Brand shows that this product line is very strong in meeting all users` requirements from mobile computers to desktops.
This success and the trust towards the brand from end users will strengthen our relationship with our key customers. Based on this quarter, we are very confident that we will achieve in Q4 a record growth that will allow Packard Bell to be number 1 on the market in the home PC market for the total year." says Pascal Cagni, Vice President, Consumer Division Packard Bell NEC Europe.
Strong success of the new product offer
With this product line Packard Bell continues to demonstrate its unique product philosophy that is offering one of the best values in the market today and making the latest technology and Internet easy and exciting for home users whether they are students, family or power users.
Beside advanced and complete solutions represented by Club, MultiMedia, Platinum, Packard Bell has been able to deliver with the Spirit line, a totally new concept in the home PC environment, offering the latest technology in a revolutionary.
In addition, Packard Bell has been successful in bringing mobile computing to the consumer market with the launch of the Easy Mobile product line, an innovative range that offers portable and powerful solutions for use anywhere.
Both achievements, the new design PC concept and a truly consumer state of the art notebook offer, have been possible thanks to the combination of Packard Bell`s expertise in the consumer market and the technological leadership of NEC, its parent company.
A high performance and autonomous Europe operations
As part of the performance in Q3, delivering and manufacturing has been key. The Angers and Livingstone facilities achieved record shipments despite the Taiwanese earthquake and this trend will continue and increase for record-breaking results in Q4.
Once again Packard Bell NEC Europe shows its effectiveness as a fully functional and autonomous organization thanks to an Engineering team of more than 120 people that has been able to develop a competitive product line, more than 500 people in Service and Support Call Centers throughout Europe to help and answer to all requirements of our users.
Our worldwide procurement organization, with offices in Asia, United States and Europe, has been able to manage effectively the memory price increase and the shortages linked to the Taiwan earthquake.
No impact from the Packard Bell NEC United States restructuring
As Packard Bell NEC Europe and Packard Bell NEC US are two separate companies, and this for close to a year now, the restructuring of the US operations will have no impact on Europe.
From the start of the Packard Bell NEC operations in Europe, a fully autonomous product development and manufacturing facility was developed. This has been reinforced lately with a unique access to new technologies and partnerships available thanks to the close working relationship with NEC Japan.
The withdrawal of the Packard Bell brand from the U.S. retail should have no effect on the European leadership position of Packard Bell as the Home PC brand of choice and NEC as the professional brand of choice.
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