Open Text releases Vignette Content Management 8, new ergonomic design empowers marketers with engaging Web experiences

Issued by Global Research Partners for Open Text
Johannesburg, 29 Jan 2010

Open Text Corporation, a global leader in enterprise content management (ECM), today announced the release of Vignette Content Management 8, an enterprise-scale Web content management solution that gives marketers broad new capabilities to use the Web as a strategic force to drive campaigns, customer conversion and loyalty, and ultimately profitability.

Built on more than 10 years of experience in managing the world's most sophisticated Web sites, Vignette Content Management 8 introduces a new ergonomic design that makes it easy for business users to create Web sites, microsites and landing pages on-demand, while staying within branding and technical guidelines.

The ergonomic design caters to specific personas in marketing or other departments, providing tools, designs and other resources based on their roles. This critical functionality brings speed and flexibility to marketing teams - a new level of agility that can make the difference in competitive efforts to reach customers via the Web.

"Successful enterprises embrace the Web as a critical component of revenue generation, and to provide an interactive and immersive experience that connects with customers," commented James Latham, Chief Marketing Officer of Open Text. "Vignette Content Management 8 brings together the enterprise-class capabilities customers need to gain the full value of the Web. The solution offers leading capabilities that deliver engaging, personalised content populated by video, rich media and social interaction. Its flexibility and ease of use helps marketers be more effective, allowing them to focus on the message - not the tools."

With a focus on brand consistency and time-to-market, many marketing teams need a Web content management solution that empowers efficient communications with target audiences, while managing message consistency across a complex series of Web sites, fuelled by diverse audiences, languages and contributors. Vignette Content Management 8 offers a simple way to create and manage Web experiences by streamlining the management of Web layouts and structures. This includes page management, site and navigation management, content production, taxonomy and task management.

Adopt and adapt

To help customers overcome the cumbersome and costly migration, training and adoption issues often found in enterprise software upgrades, Vignette Content Management 8 has been specifically designed to help users move easily to the new interface at their own pace.

Users have the option of continuing to use their familiar interface or to adapt to the new interface as needed. Called Compatibility mode, the feature's progressive upgrade options minimise training costs, risk and impact to ongoing operations.

Features

Cultivated from consumer and customer influences and years of delivering the world's leading Web sites to the most demanding companies, Vignette Content Management 8 drew additional inspiration from best practices realised by Open Text.

New features include:

Marketing promotions: Vignette Content Management 8 enables marketers to use their Web site and content designs to improve the effectiveness of campaigns, promotions, and events.

* Assign search engine compatible vanity URLs to specific pages, or navigation channels.
* Leverage site templating capabilities to quickly generate microsites for promotions or events.
* Establish seasonal or event-specific designs when and where applicable in a consistent manner.
* Add content contextually within the Web site.
* Work with rich media and social media assets to enhance the engagement experience of the site.

Content presentation: Vignette Content Management 8 deploys new sites in minutes, creates new pages with one click and allows users to easily maintain pages with its personalised in-context editing environment. Relying on this, users can:

* Create new sites from site templates derived from their existing implementations, clone existing sites or launch a sample site with out-of-the-box content type, workflow and presentation assets.
* Have a site running and populated immediately following installation.

* Apply graphical themes, page and region layouts to pages, channels or whole sites.
* Browse content in contextual, multidimensional workspaces by site, content type, folder, category or explorer views.

Adaptable Content Authoring: Vignette Content Management 8 offers a user-friendly console, branded themes and preferences that empower its content owners to easily create and manage Web content while automatically adjusting to day-to-day authoring preferences.

This enables users to:

* Edit pages and content with a zero pop-up experience and non-intrusive toolbar.
* Improve productivity with contextual views that present information users need 8 when and where they need it.
* Publish in just one click.

Vignette Content Management 8 is part of the Open Text ECM suite and complements Open Text's broad range of leading ECM functionality.

For further information, please contact Devlin Janssen: tel +27 83 675-7093, e-mail djanssen@opentext.com.

Open Text

Open Text, an enterprise software company and leader in enterprise content management, helps organisations manage and gain the true value of their business content. Open Text brings two decades of expertise supporting 50 million users in 114 countries. Working with our customers and partners, we bring together leading Content Experts to help organisations capture and preserve corporate memory, increase brand equity, automate processes, mitigate risk, manage compliance and improve competitiveness.

In southern Africa, Open Text's business partners are Accenture, Business Connexion, Datacentrix, IA Systems and SAP Africa; and, its customer base includes organisations from across both the private and public sectors such as Alexander Forbes, Anglo Platinum, BMW, Department of Environmental Affairs and Tourism, Distell, Engen, Exxaro Resources, Mittal Steel, Office of the President, Provincial Government of the Western Cape, SABMiller, Sasol, Telkom SA and Toyota.

Safe harbour statement under the Private Securities Litigation Reform Act of 1995

This news release may contain forward-looking statements relating to the success of any of the company's strategic initiatives, the company's growth and profitability prospects, the benefits of the company's products to be realised by customers, the company's position in the market and future opportunities therein, the deployment of Open Text ECM Suite and our other products by customers, and future performance of Open Text Corporation. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances. Forward-looking statements in this release are not promises or guarantees and are subject to certain risks and uncertainties, and actual results may differ materially. The risks and uncertainties that may affect forward-looking statements include, among others, the failure to develop new products, risks involved in fluctuations in currency exchange rates, delays in purchasing decisions of customers, the completion and integration of acquisitions, the possibility of technical, logistical or planning issues in connection with deployments, the continuous commitment of the company's customers, demand for the company's products and other risks detailed from time to time in the company's filings with the Securities and Exchange Commission (SEC), including the Form 10-K for the year ended June 30, 2009. You should not place undue reliance upon any such forward-looking statements, which are based on management's beliefs and opinions at the time the statements are made, and the company does not undertake any obligations to update forward-looking statements should circumstances or management's beliefs or opinions change.

Copyright (c) 2010 by Open Text Corporation. OPEN TEXT, VIGNETTE CONTENT MANAGMENT and ECM SUITE are trademarks or registered trademarks of Open Text Corporation in the United States of America, Canada, the European Union and/or other countries. SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Open Text Corporation or other respective owners.

For more information on Open Text, go to: http://www.opentext.com.

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