Mr Price has implemented the proven Intelligent Marketing Process, a product offering of TransUnion.
The objective is to ensure the quality of respondents to Mr Price`s marketing campaigns. The solution enables companies to target the market more effectively.
The Intelligent Marketing Process is a sophisticated process that consists of a combination of various sequential statistical models. National Credit Act (NCA) compliance is provided for through the solution`s effective Affordability Model.
The model measures actual expenses and income versus the estimated expenses and estimated income of a prospect and then calculates the prospect`s ability to afford an offer.
TransUnion has successfully assisted Mr Price in its marketing campaigns over the past three years. The Intelligent Marketing Process has been very effective; the return on investment is substantial with faster turnaround time and has proven to be the best solution available in the credit market.
Thamir Hassan, CEO of TransUnion`s Analytics & Decision Services, comments: "The Intelligent Marketing Process has been designed to provide Mr Price with an accurate mechanism to target marketing efforts and achieve optimal results. We appreciate our partnership with Mr Price and look forward to many successful future campaigns. We are committed to deliver best-in-class solutions that translates into success for Mr Price."
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