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New Pinnacle Studio version 12 software makes video editing faster and easier

The number one consumer video editing application gets more than 25 new features including the exclusive Pinnacle Montage

Phoenix Software has today announced availability of version 12 of Pinnacle Studio, the market-leading consumer video editing software.

Pinnacle Studio version 12 builds on the features that have established the Pinnacle Studio family as number one in the consumer video editing market in the US and Europe.

The new version includes Pinnacle Montage, an innovative tool that makes high-end compositing and animation effects accessible to consumers. With more than 25 new features, version 12 adds many new capabilities requested by users, while still maintaining the ease of use that has become the hallmark of Pinnacle Studio products.

More titles, DVD menus and templates have been added as well as new professional audio and video controls and a complete HD workflow with Blu-ray authoring in certain versions of Pinnacle Studio version 12.

The Pinnacle Studio version 12 family consists of three affordably priced versions to meet the needs of consumers ranging from novices to dedicated video enthusiasts. In addition to Pinnacle Studio, the basic version, Pinnacle offers Studio Plus and Studio Ultimate with more advanced audio and video tools, including a complete HD workflow.

"The video editing market isn't just growing vertically, it's growing horizontally," said Jon Peddie, president of Jon Peddie Research (JPR), a leading market research firm based in Tiburon, California. "New markets have emerged led by casual and younger users who simply want to quickly edit their videos and post them to the Web, women who have become the designated memory keepers in the family, and the growing number of people over 50 who are becoming video hobbyists. The people in these new markets don't want to deal with a complicated application; they just want the fun of quickly creating videos that are entertaining. Clearly, Pinnacle Systems' customer-driven approach has helped it unlock opportunities in these emerging markets."

Addressing the features most requested by customers, Pinnacle Studio version 12 now incorporates advanced capabilities for audio, with numerical audio volume, master volume controls, a timeline VU meter and peak indicators. New convenience features include the ability to reference images in the album and direct crop control to automatically remove black bars of a video or image. The new version also offers improved effects performance on lower-ends PCs, advanced 2D editing, the ability to rotate effects and new content for titles and DVD menus.

Among the first to offer native HDV and AVCHD editing software, Pinnacle Systems Studio Plus and Ultimate now includes new Blu-ray disc burning capabilities in BD-MV with motion menus. ACCHD 1920 and support for various HD camcorder types including JVC full HD, Canon Vixia, Sanyo Xacti have also been added.

Pricing and availability

Designed for Microsoft Windows XP and Windows Vista systems, the Pinnacle Studio version 12 family includes Pinnacle Studio, as well as Pinnacle Studio Plus and Pinnacle Studio Ultimate with full HD support.

The SRPs are R899.99, R1 499.99 and R1 999.95 respectively. The Pinnacle Studio version 12 family will be available 1 August 2008 from retail stores countrywide. Upgrades from previous Pinnacle Studio versions to version 12 will also be available from the same.

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Pinnacle Systems, Inc

Pinnacle Systems, Inc, a part of Avid Technology, Inc, is an industry leader in providing a complete set of home video editing and TV viewing tools for the consumer market. The company's product lines including Pinnacle PCTV, Dazzle, Pinnacle ShowCenter, and its flagship Pinnacle Studio line, including cover the needs and requirements of any level of video storytellers or consumers who simply want to enjoy TV from their computer. Pinnacle Systems has received nine prestigious Emmy Awards for its technical innovations and carries the commitment to help consumers enhance, preserve and share their memories with ease. For more information, visit www.pinnaclesys.com.

Avid Technology, Inc

Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals - as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M-Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid's products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid Film Composer system for motion picture editing. For more information about the company's Oscar, Grammy and Emmy award-winning products and services, visit www.avid.com.

Product features, specifications, system requirements, and availability are subject to change without notice. Promotions and discounts are subject to availability and change without notice. All prices are MSRP for US only and are subject to change without notice. Contact your local reseller for prices outside the US Avid, Digidesign, Film Composer, M-Audio, Pinnacle Systems, Sibelius, Softimage, Sundance Digital, the Pinnacle Pinwheel logo, Pinnacle PCTV, Dazzle, Pinnacle ShowCenter, Pinnacle MobileMedia, and Pinnacle Studio are trademarks or registered trademarks of Avid Technology, Inc or its affiliates in the United States and/or other countries. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.

1 Sources:
The NPD Group/Retail Tracking/Consumer Video Editing (Annual 2007) - US Based on consumer sales for four European countries (DE, FR, IT and GB cumulated) annual 2007 in the GFK Retail-Market.
2 Complete HD workflow with Blu-ray authoring available only in Pinnacle Studio Plus version 12 and Pinnacle Studio Ultimate version 12.

Phoenix Software

Phoenix Software is a software republishing business. Founded in September 1999, PS supplies a wide range of software products to distribution and retail partners. The company focuses on niche software that is aimed at vertical markets and has an ongoing mission to bring leading-edge products to the marketplace in a timely and professional manner, while offering excellent price/performance ratios. The company's product range includes titles from leading vendors such as Ability Office, Adobe, Aspyr Media, BitDefender, BluBox, Britannica, BulkSMS, Corel, Cosmi Corporation, CyberLink, Feral Interactive, Individual Software, InterVideo, Iolo, ISL Light, Lavasoft Ad-Aware, Nero, Nova, O & O Software, Onspeed, Paragon Software, Parallels, PC Tools, Pinnacle Systems, Punch Software, Roxio, Sony Creative Software, Steganos, TonerSaver, Transparent Language, Ulead, Webroot, WinZip and X-oom. For additional information, please visit www.phoenixsoftware.co.za.

Editorial contacts

Rebecca Warsop
Warstreet Marketing
(011) 233 8908
rebeccaw@warstreet.co.za
Jason Phillips
Phoenix Distribution
(0861) PHOENIX
Jason@phoenixsoftware.co.za