ICL has extended its partnership with beeb.com with a contract to plan, build and operate a new personalisation and e-commerce platform for beeb.com (
www.beeb.com
), the Internet shopping portal from BBC Worldwide.
ICL has been chosen as the systems integration partner implementing ATG and Documentum`s personalisation and content management software systems. This will provide a relevant view of beeb.com for each user, ultimately personalising content and advertising, delivering a shopping experience that provides content and opportunities to buy according to each user`s specific interests and preferences.
Over the following months ICL will be working with ATG, Documentum and beeb.com to implement and integrate this technology, and start to gather information on shopping habits of beeb.com`s online customers.
"ICL has been a trusted partner of beeb.com since 1996," said Derek Sayers, managing director e-Innovation for ICL. "Now, working with ATG and Documentum we are able to deliver a more flexible site, which will support beeb.com`s future business strategy and its vision to be the UK`s number one shopping portal.
Julia Turner, chief executive officer, beeb ventures, added: "The site will enable our customers to make informed shopping decisions. We will build on our existing brand values to create new personalised content by looking at our customer`s buying trends. We`re very pleased to be extending our successful partnership with ICL in this way."
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