SA's second cellphone operator has introduced a physical format R2 airtime voucher on the back of the popularity of its previous R5 recharge option.
According to MTN, the reduction in airtime margins and prepaid tariffs prompted the release of its lowest ever denomination recharge option of R2, available in a physical format for prepaid customers.
MTN SA chief marketing officer, Serame Taukobong, says market analysis has shown that a large segment of MTN Pay-As-You-Go customers prefer to recharge more frequently, in smaller denominations.
“In fact, demand for recharge vouchers of a lower denomination prompted MTN to launch a R5 voucher in October 2007. We have continued to listen to our customers and realised that they require an even lower denomination. So, in June 2010, we launched the R2 recharge voucher in virtual format. The availability of the R2 physical voucher today is to complement and drive what has already proven to be a product with high demand in the market.”
The physical R2 recharge voucher is currently only available from MTN authorised distributors.
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