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Microsoft LAR grows customer base through additional service delivery

PC-WARE, one of the few Microsoft EMEA Large Account Resellers in South Africa, is rapidly growing in the South African market as well as throughout the African continent; offering a comprehensive licensing services portfolio through its recently launched "Five Pillar Value Proposition", amongst this Software Asset Management, an E-Procurement Portal and a 24 hours, 7 days a week Multi-Vendor Helpdesk.

PC-WARE just recently finalised its investment into additional customer services delivery portfolio. One of the five value-adds is a unique and customised e-Procurement Portal.

Maurice Staal, Managing Director of PC-WARE Africa, underlines: "The Procurement Portal is free to PC-Ware's customers and enables them to have a continuous overview of ongoing licensing contracts (Microsoft and other vendors) at the click of a button. It will guarantee pricing, and each product is optimised for the individual customers for every order, thereby giving customers maximum planning security. Pricing is updated every month."

The new Managing Director of the local PC-WARE subsidiary has further given commitment to a 24 hours turnaround time for telephonic and e-mail quotations and to on-time delivery which is made possible as a result of the company's excellent relationship with vendors and suppliers. Furthermore, Account Managers sign a Customer Account Management Charter, which ensures customers of PC-WARE's commitment to service delivery.

Staal adds: "PC-WARE further differentiates itself from the competition with one of the other services introduced to the market, which is our telephonic Multi-Vendor Helpdesk, 7 days a week, 24 hours a day, with qualified support specialists for products such as Microsoft, Novell, Oracle, Citrix, Suse Linux, VMware, Adobe, Symantec and others."

After the company's research among Microsoft customers as well other Vendor Customers it became clear that there was a need for additional services around software licensing. Staal says: "We made the decision last year to invest about R10 million in our customer services offering. With our new value proposition, we have already been very successful growing our business more rapidly than expected. Customers do realise that a software licence is a commodity and that the right licensing services will improve their own internal licensing management and save costs at the end of the day."

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PC-WARE

PC-WARE Information Technologies is one of the few Software Licensing Companies in South Africa offering a comprehensive core service portfolio which covers licensing of standardised software, software management and proprietary software solutions.

PC-WARE is the outright market leader in Europe within its core business of software licensing and licence management and growing its business very rapidly in South Africa.

Employing more than 1 200 people and serving around 85 000 customers, the company operates subsidiaries in South Africa, 15 European countries as well as in China, Russia and the US.

PC-WARE was granted European Large Account Reseller (ELAR) status for the whole of Europe, the Middle East and Africa (EMEA region) by Microsoft, one of the company's key business associates.

Working with cooperation partners, the company is able to cover markets in North and South America, Asia, Australia and Eastern Europe, in addition to serving global customers.

PC-WARE cooperates closely with a number of IT specialists, including Microsoft, Adobe, Citrix, Business Objects, VMware, Novell, Symantec, McAfee, Veritas, Computer Associates, Oracle, Attachmate, Borland, Fujitsu-Siemens, IBM/Lotus and Hewlett Packard.

The company has been operating profitably since its inception in 1990. Activities within the area of software licence reselling commenced in 1993. In 1998, the GmbH (limited liability company) became an AG (stock corporation). PC-WARE AG is listed on the Frankfurt Stock Exchange.