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Measuring the total economic impact of Google Apps

By Grove Group
Johannesburg, 24 Jun 2011

In May 2010, Google commissioned Forrester Consulting to examine the total economic impact and expected return on investment (ROI) enterprises may realise by adopting Google Apps after having managed a traditional on-premise messaging and collaboration environment.

Google Apps is a cloud-based messaging and collaboration platform that includes mail, calendaring, IM, as well as Web-based collaborative documents, spreadsheets, presentations, and sites.

The purpose of this study is to provide readers with a framework and analysis to evaluate the potential financial impact of switching from legacy email and productivity solutions to Google Apps.

Based on in-depth interviews with IT groups and end users who had migrated to Google Apps as well as a broader survey of 600 IT and end user respondents, Forrester created a representative financial model to aggregate the results. These results are meant to highlight the common cost and benefit impacts of migrating to Google Apps from a previous on-premise IT environment and should be used as a starting point for readers assessing the potential economic impact of Google Apps within their organisation.

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