Martha Stewart Living Omnimedia selects Open Text to manage publishing and broadcasting assets across the organisation

Issued by Global Research Partners for Open Text
Johannesburg, 20 Nov 2008

Open Text Corporation, a global leader in enterprise content management, today announced that Martha Stewart Living Omnimedia has selected Open Text's DAM solution, powered by Artesia, to manage photos, videos, illustrations, and other publishing and broadcasting content company wide.

Martha Stewart Living Omnimedia, Inc (MSLO) is a leading provider of original 'how-to' information, inspiring and engaging consumers with unique lifestyle content and beautifully designed, high-quality products. MSLO is comprised of four businesses: publishing, Internet, broadcasting and merchandising, the combination of which enables the organisation to cross-promote its content and products. MSLO required a comprehensive solution that was able to effectively manage all content from its publishing and broadcasting businesses.

“Our previous content management system was built with antiquated technology, plagued with performance problems, and had numerous functionality limitations,” commented Jeff Carnevale, Director of Business Systems Development for Martha Stewart Living Omnimedia. “Open Text's solution will give us a better handle on all of our publishing and broadcasting content, significantly improve overall performance, and will help us streamline our business processes.”

With Open Text DAM, MSLO will now have a single point of management for all photos, graphics and illustrations used in developing its magazines, such as Martha Stewart Living, MSLO's flagship magazine; Every Day Food, Martha Stewart Weddings, and Body + Soul. Users will be able to easily find, access, edit, share, reuse, and archive these digital assets, all within unique workflows and using browsers or desktop applications of their choice such as Adobe InDesign.

“Publishing and broadcast organisations depend on having the right solutions in place to efficiently produce and distribute their digital content around the world,” added Scott Bowen, President, The Open Text Digital Media Group. “Open Text's Digital Asset Management solution will help Martha Stewart Living Omnimedia streamline the processes associated with managing all photos, graphics, illustrations and video so the organisation can continue to provide the best user experience possible for its readers, listeners and viewers.”

Open Text's leadership in digital media solutions

Open Text is a leader in enterprise and hosted Digital Asset Management (DAM) solutions, bringing a depth of experience around rich media workflows and capabilities. Open Text DAM, powered by Artesia, an award-winning and proven solution, is the choice of leading companies such as Time, General Motors, Discovery Communications, Paramount, HBO and many more.

For further information, please contact Rob Shaw: tel 083 626-3811, fax 086 646-4178, e-mail rshaw@opentext.co.za

Open Text

Open Text, an enterprise software company and leader in enterprise content management, helps organisations manage and gain the true value of their business content. Open Text brings two decades of expertise supporting 46 000 customers and millions of users in 114 countries. Working with our customers and partners, we bring together leading content experts and trade to help organisations capture and preserve corporate memory, increase brand equity, automate processes, mitigate risk, manage compliance and improve competitiveness.

In southern Africa, Open Text's business partners are Accenture, Business Connexion, Datacentrix, Lava Systems, IA Systems and SAP Africa; and, its customer base includes organisations from across both the private and public sectors such as Alexander Forbes, Anglo Platinum, BMW, Department of Environmental Affairs and Tourism, Distell, Engen, Exxaro Resources, Mittal Steel, Office of the President, Provincial Government of the Western Cape, SABMiller, Sasol, Telkom SA and Toyota.

For more information on Open Text, go to: http://www.opentext.com

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