Marketing Management Analytics (MMA), a leader in marketing mix modelling, has found SAS Analytics to be just the ticket for demonstrating the credibility of its services.
The leader in business intelligence, SAS has a reputation for quality and scalability that earns the respect of MMA's clients.
As a result, MMA, which originally served the packaged goods industry, has also become established in financial services, travel and retail. SAS Enterprise BI Server, SAS Forecast Server, SAS Enterprise Data Integration Server and others, stock its SAS software arsenal.
MMA develops cutting-edge methods for measuring the sales impact of advertising and other marketing components. SAS Analytics power the company's Marketing Mix Analysis and Avista offerings, which blend data sources to offer fact-based analysis that quantifies the sales impact of media. The Co-President and Chief Operating Officer of MMA, Ed See, calls SAS the "gold standard in analytics".
Consolidating massive amounts of sales, financial and media data is just the first step in boosting clients' budget, planning and management successes. MMA's clients need predictive analytics to profitably create and manage demand.
Now they can forecast the effects of how and when they advertise, with reasonable accuracy. Armed with information about the impact that actions have on their marketplace, marketers and finance staff can better understand the value of expenditure - even predicting ROI. MMA's clients report good results in sales growth, improved profitability and increased efficiency in marketing investments.
Says Gerrit van Wyngaard, Product Manager Customer Intelligence at SAS South Africa: "SAS Analytics has the capability to allow for real-time simulation and correction of campaigns, forecasting of events and intelligent targeting of marketing campaigns, which, in turn, can help clients better their budgeting techniques and improve the effectiveness of their marketing spend."
He concludes: "Improved effectiveness and more efficient spending add returns straight back into the bottom line, helping marketing to not only work smarter, but reap rewards as well."
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