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Lose weight now - ask tech how

Bonnie Tubbs
By Bonnie Tubbs, ITWeb telecoms editor.
Johannesburg, 26 Feb 2014

Like the majority of women out there, despite having tried practically every single hope-stirring diet ever to hit magazine pages and shop shelves, and failed, my interest is still piqued every time a new "miracle" weight loss solution rears its spirit-squashing head.

That is probably why Samsung's announcement this week around its new, fitness-centric Galaxy - and complementary wearable tech - excited me a little more than the usual technalese one tends to hear from companies at Mobile World Congress each year.

While the South-Korean company is not the first to come up with the concept of smart health (think Jawbone, Fitbit and the array of wearable tech unveiled at last month's Consumer Electronic Show for starters), Samsung's JK Shin did say the firm had specifically focused its latest devices on "what matters to consumers" - among these, fitness.

Shin, president and head of the IT and Mobile Communications Division at Samsung, describes the new Samsung Galaxy S5 and its wearable counterpart, the Galaxy Gear Fit, as "real-time fitness coaching".

Imagine that - a personal fitness coach at the touch of a button, minus the stern words or steely gaze that sends you on an instant guilt trip for missing that last session. Or four.

Apparently, the new Galaxy features an upgraded S Health app (3.0), a pedometer, and a built-in heart-rate monitor. Introduced with the launch of the S5's predecessor, S Health offers information and tracking software to help you track your weight and exercise levels. It basically keeps tabs on your daily weight-loss targets and progress.

Working hand-in-hand, the Gear Fit wrist-based fitness tracker syncs seamlessly with Galaxy handsets, using Bluetooth technology.

Digital addiction

The notion of a cellphone playing a part in your weight-loss and fitness endeavours may have sounded absurd a couple of years ago - in fact, if you say it out loud, it still kind of does - but this is clearly where tech is taking us.

And my track record of not being able to commit to the latest fad beyond day three aside, I think the industry may just be on to something here. This may just be the one thing that finally works - a new-age "miracle" weight-loss solution.

If you consider the well-known fact that a large proportion of the world's smartphone-wielding population has been tried and found guilty of device addiction, what better tool to try than one that consumes your every waking hour?

(Sure, there was a time when certain over-the-counter diet products were apt to create pseudo-ephedrine junkies out of weight-loss hopefuls, but these could only escape health authorities for so long before being ripped off chemist counters.)

One of the many, but more recent studies conducted around cellphone addiction - by US company Harris Interactive - found 63% of the thousand people surveyed checked their phones every hour, while 9% checked them every five minutes. A whopping 97% admitted they had the audacity to check their phones while in the presence of family and friends.

Take those figures and convert them into weight-loss success cases, and you have the next "Diet Everyone Talks About" - all the obsessive behaviour without the added cost, or nauseatingly fake celebrity endorsement (although I can already picture Oprah handing out Samsung S5s at the close of a "next big thing in weight-loss" show).

Compare these odds: another survey - conducted in the UK - found that by the age of 45 the average woman will have tried 61 diets and, by and large, failed.

Weight and see

So maybe it comes down to taking that digital compulsion and harnessing it for your wellbeing, to channelling the habit instead of trying to break it.

I say forget food faddism. Forget Atkins, Jenny Craig and Dr Ornish. Forget the "great" grapefruit diet, the papaya, banana, apple - and other fruitless diets. I'd even go so far as to say forget the revered Russian Air Force and Israeli Army diets.

After all, tech companies wouldn't waste their time making something they weren't absolutely sure people need, and would use - would they?

Only time will tell - it's still early days.

In the meantime, while I am fully aware "the next big thing" in weight-loss may end up on the pile with the rest of them, I am willing to give it a shot. My enthusiasm may even be short-lived - say three days, give or take - but at least it will make for a refreshing change.

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