Johannesburg, 13 Feb 2015
Dear Brand X
It's not that you've changed, it's that you haven't changed. I need to know that you are committed to me. I need to know if you are in a relationship with me and need to establish what your degree of passion toward me is. I don't feel as if you're trying to woo me anymore. I don't feel any emotional, heart-felt connections happening between us. Do you still think of me? Am I still important to you?
I want us to work on our relationship because I need you to realise that I am not like everyone else. I want you to have a personal relationship with me; with that, I mean talk to me personally. I am human after all, and sometimes my moods and habits change. You sometimes write to me and sometimes call, but you don't know me anymore.
Connection matters to me. I won't just automatically come back time after time. I need you to communicate with me in a way that reinforces the strong bond we once shared. I wasn't cheating on you - but you don't seem to reward me for my loyalty anymore. Need I remind you that trust is the glue that holds relationships together. It's by doing what you said you would. When you said you'd call, I expected you to - not send me a message via Facebook!
I thought we were building something incredible here. I used to talk about you to my friends - you were "the one". But your retention and attention span on me seems to have disappeared - where did you lose me? Talking to me too often won't annoy me if you keep finding ways to engage with me in a relevant, authentic and meaningful way. I loved your personality, which is why I kept returning... but I'm not convinced that you will take care of me.
Instead of asking what can you take from me (you're emotionally draining me now), have you considered asking yourself what value can you bring to my life now? How can you speed up the engagement process to benefit me? Knowing what you know about me and the memories we shared, how can you help me to plan future scenarios that will be beneficial to the both of us? Do you know where to focus your engagement efforts with me and what would turn me on?
I think our relationship is slowly moving off track. I can't do 'traditional' anymore. You haven't quite figured out yet how to quantitatively measure the passion in our personal relationship, yet I believe you have the ability to use a relatively simple metric to monitor the strength of our relationship, and ultimately work on making it beneficial for both us.
So now you know how I honestly feel, and have very few excuses to not make me feel valued anymore. Please stay focused on us, put to practice what you preach and make me feel special, like you used to.
Sincerely
Your customer
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