Phumelela Gaming and Leisure, the horseracing and tote betting operator, has selected Microsoft Certified Partner, IS Partners, for the provision of a turnover analysis solution.
The Microsoft-based business intelligence solution has addressed Phumelela`s requirement for speed and accuracy of reporting across all its betting operations.
Races are affected by the time of day they occur, track conditions and the weather. Carryovers and distribution, punter status, bet types per race and the impact of "favourites" also need to be analysed for improved operational performance and turnover in the gaming industry.
"While accurate information relating to race and betting conditions needs to be presented to management in a user-friendly way, reports have to be generated quickly and be delivered on time. We also require a single version of our data as well as consistent report definitions across the organisation for more streamlined operations and to improve employee productivity," says David Attenborough, Phumelela Chief Operating Officer.
The solution will enable Phumelela to view revenue by bet types, communities and the time of day they are made. The reporting capability will also provide for a dashboard view of information on turnover per branch or employee, as well as ensure a better understanding of cost of sales. Other betting influences, such as international exchange rates, also needed to be taken into account.
"With faster access to our information, exact figures around tickets processed at each of our branches can also be obtained. This information can then be used to optimise employee productivity and also improve their take-home pay," adds Attenborough.
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