On the evening of 24 and 25 June, Hisense South Africa held a B2B trade show at Modderfontein Golf Club, in Johannesburg, South Africa.
Almost 100 guests were invited to attend the trade show, including commercial display product dealers, the largest ICT company in South Africa, Pinnacle, ICT retail channel dealer Rectron, and Hisense clients such as Distron and Hazida from Southern Africa.
Guests watched videos of commercial products and learned about the commercial display products (digital signage, video walls, Hisense Interactive Digital Board, indoor and outdoor LED walls), laser TVs, POS machines, commercial air conditioners, commercial freezers and beverage coolers. Product managers walked guests through the product usage scenarios on the spot and explained, in detail, the innovative solutions that Hisense has to offer. The guests showed great interest in all Hisense's B2B products.
The trade show included: 7*24-hour Digital Signage, 7*16-hour UHD Digital Signage, 3.5mm patchwork 55-inch Video Wall, 65-inch Hisense Interactive Digital Board, 100inch dual colour and 80-inch single colour Laser TV; commercial multi-line ventilation with heat recovery units, computer room-specific air conditioners, and Beverage Cooler FL-130WC etc.
The commercial display products were highly praised by customers, and many customers expressed strong interest and purchasing intentions for the 65-inch Hisense Interactive Digital Board.
The B2B team has received an order from Pinnacle which includes Video Wall, Digital Signage, 50 Hisense Interactive Digital Board and other commercial products. Rectron, Justpos and export clients Hazida and Distron all expressed their desires to further explore business cooperation opportunities with commercial display products and POS machines.
The multi-line ventilation with heat recovery units have been booked for over 10 projects in South Africa such as Royal Sky Hotel, Swiss Embassy, and MediWell Health&Wellness Centre.
After 2019, B2B is the breakthrough point for the continuous development of Hisense's Middle East and Africa business. The change from 2C to 2B not only means new market opportunities, but also a deeper connection within the African market. Hisense is grateful for our customers' trust and recognition of the brand, as well as the continued acceptance of the brand. Hisense is confident to meet new businesses and new challenges.
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