Cape Town-based Design Indaba, in partnership with Google Arts & Culture, has launched an online project called “Colours of Africa”.
According to the organisations, the initiative brings online and showcases 60 specially-curated artworks produced by over 60 unique African creatives chosen by Design Indaba – each invited to contribute a work that captures the “colour” and character of their home country.
Design Indaba is a trademark and brand founded and run by Interactive Africa since 1995, with a focus on design and under the slogan “A better world through creativity”.
Consisting of an online publication and a series of events and creative projects, it is most widely known for its annual festival held in South Africa, in particular the flagship three-day conference hosted in Cape Town.
Selected by Design Indaba founder Ravi Naidoo, the creatives will showcase the best of African craft, products, industrial design, fashion, film, animation, graphics, food, music, jewellery and architecture.
“Africa is known for its bold, unapologetic use of colour. Each country, city and community is identifiable by its unique palette. As Africans, we can tell powerful stories through colour. This project tells a story of a continent through the universally accessible lens,” says Naidoo.
Design Indaba says as the first artistic undertaking of this scale, the project will allow viewers to discover stories of Africa as told by the African creative community.
The artworks will be showcased online, where users are invited to spin the kaleidoscope to explore the works in an effort to take users on a journey through Africa, inviting them to view each country through the eyes of a local artist.
“Google has always been acutely aware and in full support of the immense creative melting pot that exists on the continent,” says Nitin Gajria, managing director of Google Sub-Saharan Africa.
“Collaborating with Design Indaba on this project allows us to bring this support to fruition. By empowering and amplifying African voices to tell the unique stories of their cultures through their work and creativity, we hope to provide much-needed exposure, cultivate a newfound curiosity, and window into the vast beauty that exists on the continent.”
According to Google and Design Indaba, the project involves creatives from almost every discipline imaginable, from architecture, illustration, painting and ceramics, through to writing, engineering, the performing arts and visual communications.
Their creations have been converted into images, videos, texts and illustrations. The multidisciplinary mix of 60 artists includes Algerian photographer Ramzy Bensaadi, fashion designer Bisrat Negassi from Eritrea, filmmaker Archange Kiyindou “Yamakasi” from the Republic of Congo and visual artist Ngadi Smart from Sierra Leone.
As part of the project launch, Design Indaba commissioned South African multidisciplinary artist and activist Lebo Mashile to compose an original piece of poetry that celebrates Colours of Africa coming into its own.
To bring the project to life, Design Indaba collaborated with former Design Indaba conference speaker Noel Pretorius and his creative partner, Elin Sjöberg, who collaborated with Google Arts & Culture Lab to create the design concept and interface for the digital exhibition.
The exhibition features a kaleidoscopic navigation tool that can be used to explore the art in a randomised way, giving the visitor a unique experience, while allowing the art itself to shine.
“Nothing like this exists to date, so we’re very excited to break new ground. This is an important artistic catalogue, the first of its kind to plot the expanse of African artistry on Google Arts & Culture,” notes Naidoo.
“We salute Google for taking this important step to provide the world with a resource like this – not everyone can afford to travel here, or access physical art fairs and museums to view this kind of work.”
In addition to the Colours of Africa platform, the initiative will see the launch of over 4 000 images, videos and 20 curated exhibits from Design Indaba’s extensive archive.
Award-winning initiatives like Sheltersuit, Arch for Arch and Emerging Creatives will be profiled extensively for the first time online.
Design Indaba says new works by some of the most important creatives working on the continent and abroad will also be displayed.
These include Fozia Ismail (featured creative on Serpentine Gallery’s Creative Exchange programme), Mayada Adil El Sayed (represented Sudanese women at the Generation Equality Forum) and Lady Skollie (winner of 10th FNB art prize).
Share